Embedded links are easy!

To create embedded links in the body of the release, please follow the below syntax:

[ my link title | http://www.mylink.com ]
Square
bracket
Link caption Pipe symbol Link address Square
bracket
  1. There must be NO space at the beginning or the end of the Link caption.
  2. There must be NO space at the beginning or the end of the Link address.
  3. The web address MUST include http://
  4. The link should point to a page where there is relevant information.

Here is an example of the HTML coding for a sentence to create an embedded link:
ResponseSource provides innovative services for [PR professionals|http://www.responsesource.com/pr/mediadatabase] which produce real results.

This will appear on the web page and email to journalists as:
ResponseSource provides innovative services for PR professionals which produce real results.