SOS - Save Our Service Wednesday 18 April 2001 PDF Print netimperative.com calls on the UK internet industry for support netimperative.com, the UK's sole remaining web-based provider of news and analysis on the UK internet industry, is asking its industry for support. Today the site launches a campaign to convert a percentage of its current free member base to a paid structure. If this figure is achieved within the next two weeks, the company will be able to continue to offer its daily service. In the current market environment, the company has proved that solid revenues can be achieved for a content site in the UK market, despite the current advertising downturn, but the overhead of providing such depth and breadth of information is high and can be difficult to justify - as everyone knows from having read about the cutbacks happening across the information industry. Chief executive Felicia Jackson said "it's clear that making content pay is a difficult proposition. We believe that the best way to find out whether or not our audience values our service as much as we think they do is very simple - we decided to ask them." The membership fee is low, at £50 for six months, which entitles members to full access to the archive (over 10,000 articles), a free subscription to the UK TMT Datasheet (a weekly analysis of the performance of the UK's listed internet-related stocks), free attendance at lunchtime events and discounts on all other events. netimperative.com has also been working on developing a range of offline content products, and founder paying members will always receive a reduction on these offerings. Over the next two weeks, the site will only accept pledges of payment, ensuring that no money is taken until the target necessary to guarantee the continuation of the daily service on an ongoing basis is met. The site will be tracking the performance of this campaign via its online 'MembOmeter', where visitors and members alike can take the pulse of the matter at hand. If successful, the service will then collect the membership monies over the following weeks, and netimperative.com will continue to offer the most timely, expert and incisive information on the UK internet market. With the industry's help, we can all move forward together. For further information please contact Felicia Jackson/Davina Lines at netimperative.com on 020 7247 0880. Notes to the editor: netimperative.com is the content, community and commerce site for the UK internet professional which went live in February 2000. The first online community to provide in-depth, contextualised information for the internet business community, netimperative.com delivers up-to-the-minute news through the web site and also direct to desktops on a daily basis. The service also provides details of industry events, conferences and exhibitions, research, statistics, analysis and more. netimperative.com is a comprehensive, user-friendly, and speedy resource for all internet industry related information, providing streamlined news and analysis, with links to relevant articles from a broad range of sources. Above all else, netimperative.com aims to provide essential decision-critical context for internet professionals, without burdening users with superfluous information. The site is managed by respected industry figures, with a breadth of experience in different parts of the internet industry - Felicia Jackson, former editor of New Media Investor and Davina Lines, previously New Media Age's Group Commercial Manager. If you require any further details please do not hesitate to contact either Davina Lines or Felicia Jackson on 020 7247 0880. Regards Davina Lines Sales & Marketing Director T 020 7247 0880 DDI 020 7863 2109 M 0976 665094 www.netimperative.com This press release was distributed by ResponseSource Press Release Wire on behalf of Netimperative in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.