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Fujifilm FinePix Z3 Zoom: the ideal handbag companion

A stylish addition to Fujifilm’s ‘Z’ range of digital cameras that will appeal to gadget-loving girls

Under embargo until 06.00 BST, 30 May 2006

Fujifilm today announced the launch of its new FinePix Z3 Zoom, an ultra-chic compact digital camera, available in some cutting-edge colours - silver, metallic blue and light pink.

The Z3 Zoom will have particular appeal to female digital camera owners who have felt that performance is frequently sacrificed for the sake of style - it is accomplished enough to capture images of impressive quality, but small enough to fit into the tiniest of handbags. The distinctive design is only part of the story; the big news is that Fujifilm’s renowned Super CCD sensor, combined with the company’s Real Photo Technology Processor II, spells the end for spoiled shots.

Research has shown that the majority of pictures taken by women are ‘people pictures’ captured in low light situations at close proximity. Ironically, it is exactly these situations that spell trouble for conventional digital cameras. Their lack of low-light sensitivity leads to blurry results, or an over-reliance on flash, which kills the atmosphere and the natural lighting.

Unlike the usual sensitivity limit of ISO 400, the FinePix Z3 Zoom boasts a sensitivity range up to ISO 1600 at full resolution, which means that users are able to produce images with minimum ‘noise’, capturing crisp shots, even if memories are a blur! Furthermore, the new Anti-Blur button ensures that the FinePix Z3 Zoom operates with a much faster shutter speed than conventional cameras, reducing the effects caused by hand shake and subject movement.

Pictures may even make it to the mantelpiece thanks to the ingenious Intelligent Flash system that combines a clear, well-exposed background with natural skin tones on subjects in the foreground. This banishes ‘ghostly’ faces against dark backgrounds once and for all.

Additionally, the innovative Dual-Shooting Mode takes two consecutive shots (one with flash and one without flash) giving users the choice between the two pictures - almost like being guided by your own personal expert.

FinePix Z3 Zoom features at a glance:

*Super CCD HR sensor delivering 5.1 million effective pixels

*Real Photo Processor II reduces noise and delivers enhanced colour reproduction

*Intelligent Flash achieves the optimum combination of high sensitivity and natural skin tones

*Anti-Blur button enables fast shutter speeds, minimising blur

*14 pre-programmed scene positions including Dual-Shooting mode

*Non-extending refractive optical zoom lens with 3x optical zoom

*Sensitivity range of ISO 64-1600 for low-noise photography in all light situations

*Slim and stylish wraparound shell-type body, available in silver, metallic blue and light pink

*High resolution 2.5 inch LCD screen with reinforced, scratch-resistant glass

*Continuous shooting mode for action photography

*10 MB internal memory for added convenience

*TV-quality VGA movie recording of 30 frames per second with sound

*PictBridge™ compatible for direct printing without a PC

Will Rolls, Marketing Manager - Digital Imaging, Fujifilm, said, “This is a camera that fits right into a night out. So many slim cameras are marketed as the ‘ultimate party accessory’, yet they amount to little more than electronic jewellery, unable to cope in the dark world of indoor, sociable photography. The FinePix Z3 Zoom is the ideal blend between a very serious low-light picture-taking tool and head-turning design.”

Notes to Editors:

For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, images and products for review, please contact:

Rosie Watson / Alicia Doherty
Midnight Communications
Tel: 01273 666 200

Information about Fujifilm products, and high-resolution images, are also available at

Contact details for customers:

For information about Fujifilm and its products, please visit: or call 0870 084 1310

About Fujifilm

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2006, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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