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If you were reading a magazine and came across an advertisement promoting a pair of shoes that appealed to you, how would you go about buying them?

It is highly likely that on the advertisement the company would have listed their web address, so you could possibly trawl through their website and see if they sell the shoes online. It is not so likely that there would be a direct link to the product you want to purchase, so you could locate their customer support number or visit a store that sells the particular brand.

What if on this advertisement, one word was “underlined” by something called an AdLink?

The AdLink would act as a signal, informing you that that word above it can be entered into a central Internet search engine. This would then directly produce detailed information about the pair of shoes advertised.

This is the vision behind new Internet search engine . Its founders Mark Tardivel and Seth Gunnelfinga have created the first online search engine that is driven by offline advertising. They believe consumer interest in a product or service is sparked by something that is seen, heard, or read about in traditional media channels. This interest is then channelled online through the usage of search engines. By linking offline information exposure with online information retrieval, they believe they can make the Internet much more efficient.

Mark Tardivel, CEO says “What most people don’t realise is that the offline and online worlds are not separate entities, the two support each other perfectly. Levi Strauss didn’t make his money from mining gold, he made it from making clothing that ensured it was easier for people to mine for gold. Every single Internet user mines information. AdLinks are to Internet users, what Levis were to miners.”

By using an online platform, companies can generate and acquire a suitable word that appears on an advertisement for 3 months, and place an AdLink under it. The benefit of this tool is that online junk is eradicated and not only is a word easy for consumers to remember, its meaning also contributes to brand identity. explores a collaborative business model and intends to place Advertising Agencies in control of the Internet. Once AdLinks have penetrated the market and reached critical mass, will offer full product information pages and search capabilities. At present only AdLinks are searchable by the platform. Companies are able to use their two launch products at no cost by simply downloading and reading a Licensing Agreement and Product Overview.


Headquartered in London, is the first venture of the privately owned Limited Company VentureMart, founded by Mark Tardivel. is a commercial and information based search engine that challenges Internet users “Why Only Search the Web When You Can Also Search the World?TM”.


Mark Tardivel – Managing Director,

Seth Gunnelfinga – Director,

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