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Shocking new statistics for 2007 reveal many people, particularly teenagers, perceive sunburn as a step towards getting a tan. A third of youngsters even plan for their skin to turn red and except it as part of a summer holiday. Unsurprisingly, excessive UVA & UVB exposure is the main cause of skin cancer in the UK – from which over 2,000 Britons die each year.

SolarSafe are working with the Teenage Cancer Trust as their sun care partner. Every SolarSafe product will support the work of the TCT and SolarSafe will be actively involved in spreading the sun safety message across the UK. SolarSafe aspire to transform people’s carefree attitudes, before it’s too late.

‘Binge baking’ in the sun is linked to increases in the fatal form of skin cancer (melanoma). Early detection is essential for effective treatment of melanoma. Young people see being sunburnt as part of their holiday ritual and a means of getting a tan. Little do they understand that this doubles their risk of getting skin cancer. We usually get our lifetime’s sun exposure in our childhood and teens and many skin cancers result from this. Malignant Melanoma is the 3rd most common cancer with 15- 39 year olds.

SolarSafe wristbands offer an easy way to safely manage and enjoy time spent in the sunshine. The new and innovative adjustable wristbands monitor at a glance the exposure of both UVA and UVB radiation. The wristbands go through a series of colour changes, which when used correctly alongside sunscreen, can help prevent sunburn. The bands notify the wearer when to reapply sunscreen and when to get out of the sun. The bands also double up as an ID band perfect for children on a busy beach or for those taking part in water sports.

SolarSafe’s Sunscreen range is revolutionary. Factor 30, UVA & UVB protective, Eco-friendly, Deet Free, Oil Free and with an inbuilt natural insect repellent. It has also received the Gold Triangle Award for excellence by the American Academy of Dermatology. This clear gel glides on the skin and absorbs without leaving a white residue. Also available are face and lip shields as well as handy wipes - ideal for children that hate having sunscreen on their face.

Editors Notes :

SolarSafe sun care range offers serious all day protection for all the family and are EU Directive Approved by Law Labs.

SolarSafe offer a unique range of sunscreen products including a transparent oil free SPF30 spray with a natural insect repellent. £7.99

Oil free UVA and UVB protective sun screen wipes make the application of sun protection both quick and easy. £4.99

Sunscreen face sticks are available with added Aloe Vera or Vitamin E, the ideal shield for face, nose and lips £3.99

All of the above are SPF30.

For more information go to www.solarsafe.com

For press images, go to www.solarsafe.com and click on the press tab. High res product shots and lifestyle images are free to download.

For more information, product samples or details on competitions and reader offers, please contact Elevale PR & Marketing Ltd on 01598 760550 or email Sarah@elevale.com or debbie@elevale.com

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