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In light of new research findings from Cancer Research UK* revealing that over 30 per cent of 16-24 year olds are certain to get sunburnt on their summer holiday this year, and that more than a quarter of adults purposely burn as a tanning method, I thought you would be interested to receive information about a unique and proven way of limiting the sun’s damage this summer.

The importance of sun creams is widely known, but experts increasingly believe that diet plays a crucial role in limiting the effects of the sun. Daily selenium supplementation has been shown, in several studies, to protect the skin against sun damage** *** The antioxidants found in selenium play a crucial role in repelling and reversing sun damage as they neutralise harmful substances in the body called free radicals, which have the potential to damage cells and interrupt many body processes****

The average intake of selenium in the UK has fallen from the recommended intake of 60 micrograms per day to just 34, due to low levels in our food***** (and the fact that we now eat more wheat from EU soils than selenium-rich US soils), leading to calls to enrich soil and fertilisers with selenium to boost public consumption.

You can help boost your protection against sun damage by using a selenium supplement such as Wassen Selenium-ACE alongside your sun lotion. Selenium-ACE, which contains the essential trace mineral along with vitamins A, C and E is priced at around £4.29 or less and is available from Boots, Superdrug, Tesco, Sainsbury’s, Morrisons, Safeway, Holland & Barrett, pharmacies and health food stores.

For more information please visit www.wassen.com.

ENDS

Issued by: Pegasus Public Relations
On behalf of: Wassen
Press enquires:
Terri Foster / Marlon Bouman
Tel: 01903 821550
Email: tfoster@pegasuspr.co.uk/mbouman@pegasuspr.co.uk

* http://info.cancerresearchuk.org/news/pressreleases/2007/apr...

** T S Rafferty, GJ Beckett, C Waler, Y C Bisset and RC McKenzie, 2003. Selenium protects primary human keratinocytes from apoptosis induced by exposure to ultraviolet radiation. Blackwell Publishing Ltd. Clinical amd Experi,emtqa; Dermatology, 28, 1-7

***TS Rafferty, MHL Green, JE Lowe, C Arlett, JAA Hunter, GJ Beckett and RC McKenzie. Effects of selenium compounds on induction of DNA damage by broadband ultraviolet radiation in human keratinocytes

****Mckenzie RC et al. 2000 Selenium and the Regulation of cell signalling, growth, and survival: molecular and mechanistic aspects. Antioxid Redox Signal. 4;2:339-51.

*****Rayman MP. Dietary Selenium – tiem to act. Brit Medical Journal 1997. 314:387-388

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