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Online seminar to be held on Thursday 3 May 2007

Presenting Featured Speaker Ed Thompson, VP Distinguished Analyst, Gartner, and Gary Schwartz, VP Product Marketing, Confirmit

April 16, 2007: Confirmit, the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR) is hosting an online seminar on Thursday 3 May to discuss how the incorporation of customer attitude into business processes can help organizations become more forward looking in their approach. In the webinar, titled "Customer Feedback Rules! How to Drive Performance With Attitude," featured speaker Ed Thompson, VP Distinguished Analyst, Gartner and Gary Schwartz, VP Product Marketing, Confirmit will discusss how measuring Key Attitudinal Indicators (KAIs) can help improve business performance and enhance the decision making process.

Gary Schwartz explains: "Many organizations set and measure Key Performance Indicators (KPIs) but how many companies understand why KPIs behave in the way they do? Does the management of KPIs help you understand the direction your business is going, or only the direction it’s come from? Given that behavior is preceded by a change in attitude, we think that measuring customer attitude provides far greater insight into business performance and the actions required to remain competitive."

The webinar will highlight how different companies have created an automated continuous business improvement program incorporating the voice of the customer into their decision making processes.

It will also explain how companies can:

# Integrate Confirmit with various operational functions, including the Contact Center, to increase customer acquisition, reduce attrition, enhance advocacy and customer loyalty by providing a holistic view of the customer experience.

# Match business KPIs, such as conversion and churn rates, to customer attitude in order to identify underlying business drivers and allocate resources in key areas of the business more effectively.

# Centralize control over the frequency and ‘look and feel’ of all customer communications while consolidating silos of data across lines of business into a single reporting platform.

To register for the Confirmit webinar, featuring Gartner, please click on the following link:

Press contacts:

Confirmit: Kjell Øksendal, VP of Marketing,, +47 91845414

About Confirmit

Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 110 employees and offices in Oslo, London, New York and San Francisco. Confirmit’s software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "CONF".

The Confirmit platform is a web-based survey, feedback and reporting software. Confirmit's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media.

For more information about Confirmit, visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Confirmit Ltd in the following categories: Business & Finance, Computing & Telecoms, for more information visit