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London, UK – Frontroom, a new breed of integrated agency, has today announced that it has secured a substantial project to deliver an above-the-line marketing campaign for Blenheim Palace – the birthplace of Sir Winston Churchill – in Oxfordshire. The win is significant for Frontroom as it is the first time that Blenheim Palace has recruited an advertising agency.

Following a competitive pitch, during which four agencies were short-listed over an interview period of three months, Frontroom was awarded the contract after it demonstrated beyond doubt that it could meet the creative demands of the campaign. The Frontroom team also impressed the in-house marketing department with its hands-on approach and the genuine level of excitement they brought to the project.

Frontroom has been recruited to deliver a campaign that will incorporate press, outdoor and radio advertising, to promote activities taking place at Blenheim Palace throughout 2007.

“Frontroom was invited to pitch as a result of the strength of the company’s reputation and its already impressive client portfolio,” explained Andrea Dearden, Head of Marketing at Blenheim Palace. “The campaign supports a £1.5 million investment in a new visitor attraction; Blenheim Palace: The Untold Story, which is to be launched on May 5th. This new, state-of-the-art experience takes visitors on a journey into the history of the Palace through the eyes of Grace, a loyal servant. A second, tactical campaign will promote events taking place throughout the year.”

An important element of the qualifying criteria was that the eventual partner agency could bring to life a ‘personality’ that reflected the Blenheim Palace brand and supported the tagline of ‘Britain’s Greatest Palace’. The campaign also needed to strike a careful balance between allowing visitors to feel a connection with the Palace whilst at the same time being held in awe of it. “Combining all these elements into one, comprehensive programme, was something that only Frontroom excelled at,” continued Dearden.

“We have plenty of experience in dealing with premium brands and our heritage in the leisure industry certainly gave us a good foothold with this challenge. But, we always attack a new campaign with fresh ideas,” commented Lau Glendinning, Managing Partner at Frontroom.

“If you can launch an online bingo site one week, and then work on a brand as prestigious as Blenheim Palace the next, it just goes to show our diversity. We are delighted to be working on the Blenheim Palace account. The progress of the campaign is already gaining momentum and, alongside the Blenheim Palace team, we’re looking forward to seeing the results when the project goes live in the coming weeks.”

About Blenheim Palace
Blenheim Palace is home to the 11th Duke of Marlborough and the birthplace of Sir Winston Churchill. Set in 2100 acres of beautiful parkland landscaped by ‘Capability’ Brown, the exquisite Baroque Palace is surrounded by sweeping lawns, formal gardens and the magnificent Lake. Situated in Woodstock, just 8 miles from Oxford, the Palace was created a World Heritage site in 1987.

For more information visit blenheimpalace.com

About Frontroom
Founded in 2004, Frontroom is an integrated agency, committed to trusting partnerships with their clients.

Clients include: SEGA, Konami, Think Bingo, John Frieda and Disney TV Channel.

Press contact for Frontroom:
Clare Shephard
maillot jaune communications
T: +44 (0)7736 793332
E: clare.shephard@maillot-jaune.co.uk

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