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M and M Direct, the UK’s number one online discount fashion and sport retailer, has joined up with talkSPORT, the country’s top sport radio channel, in an integrated promotional campaign.

The online retailer is running strategic advertising across the channel from mid-April through to early December as it aims to increase its profile amongst talkSPORT listeners, a key demographic of M and M Direct’s market. M and M Direct has a legacy in sports retailing, going back to 1987 when the company was originally founded as M and M Sports.

In addition to the on-air advertising, M and M Direct is sponsoring talkSPORT’s Re-Match, a five-a-side football game between the teams of the Breakfast and Evening Drivetime shows. Involved in the game are former greats Ian Wright, Andy Townshend and Alan Brazil. The event takes place on 27 April.

“We’re delighted to be on-board with talkSPORT,” says M and M Direct CEO Mike Tomkins. “We’ve a long-standing heritage in sports and continue to provide consumers with the lowest possible prices on a massive array of sporting goods. talkSPORT provides us with a direct avenue to our consumer base. We’re looking forward to developing the relationship throughout 2007.”

M and M Direct will also feature on talkSPORT’s website,, including a presence on the Win Stuff section.

For further information, please contact Duncan at Brandnation:

Duncan Gowers t: 0207 9430 7177 e:

This press release was distributed by ResponseSource Press Release Wire on behalf of Brandnation Integrated Ltd in the following categories: Entertainment & Arts, Leisure & Hobbies, Sport, Media & Marketing, Retail & Fashion, for more information visit