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Poll shows 1 in 7 high-income earners in the UK admit to being victims of data theft and only 5% of the country claimed not to be bothered about their data being lost

OXFORD, Tuesday,17 April 2007, UK company Secerno, the technology leader in data security, today announced the results of an independent survey of over 1,200 UK consumers reviewing their concern on the issue of personal data theft.

The survey, conducted by Ipsos MORI, reveals that the level of awareness and concern with regards to data theft amongst the British public is increasing, as 14% of high-income earners in the UK have been victims of data theft (earning in excess of £25,000 per annum). 95% of all respondents are concerned about some aspect of the security of their personal data, with 83% specifying the security of their bank and credit card details as being their priority concern.

The survey suggests there is clearly a requirement for the issue of high-profile data breaches to be addressed on a political level as 58% of respondents want to see both Government bodies, alongside banks and building societies, taking greater responsibility for the protection of personal data.

It is also evident that the British public will not tolerate any organisation taking their custom or data for granted. The recent publicity on international breaches, such as the TJX/TKMaxx data loss, has appeared to have had a dramatic impact on the public and expectations are high for greatly improved customer communication. In fact, 82% would expect to be notified immediately in the event of a data breach, and more than half claim they would take their custom elsewhere in the event of their data being lost.

More and more British companies are choosing to outsource their database storage and management facilities overseas. However, the survey reveals that 63% of online and offline consumers are concerned about the ability of data centres to protect their data, in the UK and abroad.

For those companies which disregard the importance of the immediate communication of security incidents to their affected customers, they can expect to see their customers firstly, abstaining from using their services (53%) before secondly, opting to cancel their credit cards (48%) and thirdly, reporting them to the Police (20%)or national consumer bodies, e.g Watchdog (17%).

Additional findings from Secerno’s survey include:

• 45% do not think that banks and online retailers do enough to protect their personal data;
• 36% of consumers would not put personal information online, yet 11% of this group have still been a victim of data theft;
• Only 5% of the UK public surveyed said they were not worried about data loss;
• As well as the security of financial data being a concern, 46% of respondents are most concerned about protecting their medical records, the majority being aged 45-plus.

“This survey provides the UK business community with a clear and valuable insight as to the British public’s response to the recent rise in cases of data theft or accidental loss,” said Paul Davie, CEO and Founder of Secerno. “These cases have had an impact on the attitudes of consumers in both the online and offline worlds, as one in nine people overall said that they have been a victim of data theft, yet almost half of those victims would never put personal information online and a quarter of all respondents claim never to use the internet.

Davie says, “Consumers have a right to be told immediately whenever their personal information may have been compromised, yet those companies holding personal data know that they are likely be punished when a breach becomes known - by loss of customers, damage to reputation, cost of clear up and share price impact. This means that companies have an immediate disincentive to do the right thing in such cases.

“There is an obvious need for Government action to rebuild public confidence here and a new legal framework is needed in Europe to force disclosure of breaches. Currently, there is no EU Directive to enforce disclosure – which means a TJX/TKMaxx could already have happened but, unlike US companies, European companies would not necessarily be obliged to warn their customers.

“Without getting to grips with database management and reviewing the new generation of effective protection from internal and external attacks, it is evident from our survey that customers will punish the service-providers for their lack of efficiency and respect for their security. In this day and age, new data-security solutions can enable corporate-level institutes to develop a secure environment, improve operations and ultimately save time, money and their valued customers.”

About the Survey:

A national representative sample of 1243 UK adults aged 15+ was interviewed between 23rd March and 29th March 2007. All interviewing for Capibus is carried out in-home by Ipsos MORI interviewers using CAPI (Computer Assisted Personal Interviewing)

About Secerno:

Award-winning Secerno delivers the world’s most advanced, comprehensive and intelligent database security solution.
Deploying a microperimeter approach, Secerno.SQL sits right next to an organisation’s data asset to protect data at the highest level. Its patent-pending machine-learning technology understands the true intent of database interactions and protects an organisation’s data from both known and unknown threats, whether they originate from external or internal sources.
Secerno enables the continuous improvement of data security by allowing companies to understand, control and protect their data assets. It empowers organisations to derive the most value from their information and to enable data security without the costs associated with traditional solutions.

Located in the City of Oxford, Secerno offers protection to customers across an array of industries including financial services, healthcare and pharmaceuticals, retail and government agencies and departments. Secerno is funded by UK investors, including Eden Ventures, Quester and Oxford Venture Management, who have a successful track record for backing winning innovators and entrepreneurs.

For further information, or for a more-detailed summary of key findings, please contact:

Jane Folwell, FolwellPR, tel 01344 845132, mob 07950 033370, email

Paula Averley, for FolwellPR, tel 0208 224 9933, mob 07766 257776, email

Emma Dunstone, Marketing Director, Secerno, tel 07787 103620, email

This press release was distributed by ResponseSource Press Release Wire on behalf of Jane Folwell in the following categories: Men's Interest, Health, Women's Interest & Beauty, Consumer Technology, Media & Marketing, for more information visit