PURE & FRESH, IT'S DECAF AT ITS BEST Tuesday 17 April 2007 PDF Print SWISS WATER® Process Decaffeinated Coffee In 2005, coffee drinkers spent a staggering £800 million on coffee bought from coffee bars such as Caffè Nero. But at certain times in life, caffeinated drinks may not be the healthiest option and decaf might be the wiser choice. Experts advise us to reduce caffeine intake when pregnant or breastfeeding. Menopausal women may find that caffeine worsens some symptoms such as hot flushes, and whilst coffee fans may choose to drink caffeinated coffee by day, the stimulant effect can disrupt sleep and a cup of decaf at night may be preferred. Whether you drink decaffeinated coffee all of the time, or only when it is beneficial to your health, if you want a decaf coffee that won’t compromise on taste - choose SWISS WATER® Process decaffeinated coffee for an exceptional and flavour rich cup of the purest, freshest blend of Arabica coffee. Why Choose SWISS WATER® Process Decaffeinated Coffee? Decaffeination of 78% of the world’s coffee is done using chemicals. SWISS WATER® Process is a 100% chemical free process that uses water and only water to remove 99.9% of the caffeine and still leaves behind great tasting coffee. So if you don’t fancy drinking decaf that may have chemicals hitching a ride in your cup, choose SWISS WATER® Process decaf instead of your usual brand. For times in your life when decaf is a more desirable choice, choose SWISS WATER® Process decaffeinated coffee from Caffè Nero. After all, it’s a crime for a bean that has been lovingly tended to and handpicked at its height of ripeness, to be subjected to any other decaffeination process! FAST FACTS When to Go Decaf and Why WHEN PREGNANT OR AT CONCEPTION WHY Drinking more than four cups of caffeinated coffee a day during early pregnancy DOUBLES the chance of miscarriage . Too much coffee can also lead to low birth weight babies , babies with temporary cardiac arrhythmia and foetuses who are more aroused during the third trimester than other babies . High caffeine consumption may also delay conception therefore it is strongly recommended that caffeine consumption should not exceed 300mg per day. TRY However as the amount of caffeine may be hard to judge (for example, amounts of caffeine will be higher in lattes and espressos than in instant), a better way forward could be to opt for decaf instead. However, if you really can’t kick caffeine temporarily into touch, the Food Standard Agency recommends no more than 4 average sized cups of instant coffee daily during pregnancy. WHILE BREASTFEEDING WHY Caffeine can enter the breast milk of nursing mothers. The American Academy of Pediatrics (AAP) states that “Caffeine tends to build up in babies’ systems because their bodies cannot get rid of it very easily. A morning cup of coffee is not likely to harm your baby but too much caffeine can cause problems such as poor sleeping, nervousness, irritability and poor feeding.” TRY The AAP recommends using decaffeinated coffee and tea, and avoiding colas and other carbonated drinks that have added caffeine. Foods with high water content such as fruits, vegetables and soups are also beneficial for hydration during breastfeeding. AT MENOPAUSE WHY Bone density can decrease during menopause due to decreasing bone-protective oestrogen levels, increasing osteoporosis risk. Nutritionist Dr Marilyn Glenville says caffeine causes calcium to be excreted through the urine for several hours after it has been ingested, and it decreases calcium absorption . Drinking more than two cups of coffee per day can significantly increase the risk of hip fractures . Caffeine can also be a trigger for hot flushes, which affect 60-85 per cent of menopausal women. TRY Dr Glenville suggests osteoporotic women should avoid caffeine altogether and others should cut down. Strengthen bones with load-bearing exercise such as walking or jogging, and foods including fruit and vegetables, fish, and nuts and seeds, plus soya for plant oestrogens. ‘Cool’ hot flushes with decaffeinated coffee and tea and herbal teas. WHEN STUDYING WHY Nutritionist Patrick Holford of the Institute of Optimum Nutrition states in his book the Optimum Nutrition Bible that ‘bad’ chemicals like caffeine may reduce intelligence. Coffee while commonly thought to improve concentration actually diminishes it. A number of studies have shown that ability to remember lists of words is made worse by caffeine. TRY When studying, it’s important to keep your energy levels up. As well as avoiding caffeine, keep hydrated with decaffeinated drinks, water and diluted fruit juices because one of the first signs of dehydration is fatigue. Control blood sugar levels with low GI snacks such as fresh or dried fruit or nuts. Eat oily fish because it is rich in omega-3 fatty acid DHA, a major constituent of the human brain. IF STRESSED WHY When stressed, the adrenal glands are stimulated to produce adrenalin, and stores of glucose are released into the blood to prepare you for ‘fight or flight’. This extra energy is diverted from the body’s normal maintenance jobs such as digestion. Levels of anti-aging adrenal hormone start to fall, as do those of cortisol, and before long the body simply cannot respond to stress as it used to. With lower energy levels you lose concentration, get irritable and feel tired. That’s when stimulants are grabbed. TRY Reach for a decaf instead of your usual caffeine tipple, as well as learning stress reduction techniques such as meditation, yoga or Tai Chi. Turn to more wholesome stress-busters instead. Stress depletes vitamin C so replace it with foods like fresh berries and citrus fruits. Caffeine from coffee, tea, fizzy cola drinks or chocolate may seem like an attractive option to boost energy, but the energy peaks and troughs (plus the stress) will still be there. WHEN SLIMMING WHY Although caffeine is often included in many weight-loss remedies, it actually stimulates appetite. In the first instance caffeine may decrease appetite through a response in the central nervous system, but then it increases levels of the fight or flight hormone cortisol which actually leads to appetite being stimulated. So if you’re a slimmer who frequently reaches for a strong coffee, you may be scuppering your weight loss plans. Caffeine also triggers hypoglycaemia, resulting in food cravings and increased appetite. TRY Drinking decaf coffee helps by avoiding this rise in cortisol levels, helping to keep slimmers on a more even keel. Keep hypoglycaemia at bay by eating a little and often, having regular, small meals and snacks of carbohydrate and protein and eating foods rich in chromium (such as whole wheat bread, potatoes and green peppers) to help balance blood sugar. - ENDS - For press enquiries, samples and photography, please call Michelle Redmond at Minx PR on 020 8288 0849 or email firstname.lastname@example.org Notes to Editors: 1. A more detailed explanation of the science behind the SWISS WATER® Process decaffeination process is available by request in the fact sheet “SWISS WATER® Process 100% Chemical Free” This press release was distributed by ResponseSource Press Release Wire on behalf of Minx PR in the following categories: Health, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.