Skip navigation

Press Release
18 April 2007

Recent research is suggesting that British firms are slow in adapting to the new directives regarding the disclosure of company information on all e-communication and on the company website.

Changes to the Companies Act 2006 came into force at the beginning of this year, introducing stricterlegislation regarding corporate communication, in email as well as on the website. The new directive stipulates that you have to include your Company Name, Registered Address, Company Registration Number and Place of Registration in all your corporate emails. In addition to this you also need to have this information displayed on your website. This is a further step in the authorities’ attempt to increase corporate responsibility and transparency, and should aid in curbing illegal online operations.

It is vital for businesses to adhere to this and breaching the law could turn out to be detrimental to a carefully built-up brand.

With regards to the email communications, whether it is intra-business communication or business to customer communication, then it is thankfully straight forward. The easiest way is to change the footer that accompanies all your emails to encompass all the required information.

Where it becomes a little bit trickier is in any targeted marketing communication. Does your firm send out emails such as newsletters, product promotions and general information? Are you using an email marketing application? Is your newsletter distribution and design managed by a marketing agency? If it is managed externally, then check that the agency is complying, but if you manage it yourself in-house, you would need to update the templates, which may require getting a developer or designer involved.

When it comes to your website, the information that needs to be provided is essentially the same. You need the Company Name, the Registered Address, a valid email address (It is not sufficient to include a 'contact us' form without also providing an email address), the company registration number, place of registration, and any membership of trade associations clearly displayed with membership details and registration number and finally the VAT number. Also, if the company is trading under a different name, both those names have to be clearly stated on the website.

The change could easily be made if the site is developed with a content management system (CMS). An appropriate place for this information could be the ‘contact us’ section or the ’about us’ section.

www.ClearPeople.com

-Ends-


For further information and any media requests:

Thomas Hagemann
ClearPeople Ltd
83 Victoria Street
London SW1H 0HW

Tel: +44 (0) 8701 99 99 10
Fax: +44 (0) 709216 31 89
E: thagemann@clearpeople.com
W: www.ClearPeople.com

ClearPeople™

ClearPeople is a London based web development company offering innovative and cost-effective web solutions and services to a range of professional services firms worldwide. ClearPeople are particularly known for providing successful content management and e-commerce solutions.

ClearPeople's value-added online tools are used by thousands of people in companies of varying sizes - in a variety of sectors, including the legal profession, telecommunication, consumer goods & services and the public sector.

This press release was distributed by ResponseSource Press Release Wire on behalf of ClearPeople in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.