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AwayPhone ( has signed an agreement with Trident Telecom to deliver an enhanced roaming service for international travellers visiting Hong Kong. The agreement will enable AwayPhone to extend its international Mobile Virtual Network Operator (MVNO) service in Hong Kong.

AwayPhone is a pioneering international mobile operator that serves global business travellers who are tired of expensive roaming and want better call routing features when away on business.

Hong Kong is experiencing a boom in popularity as a destination for international business and was identified by AwayPhone as a priority location to introduce enhancements to its popular low cost roaming services. "Business people travelling to Asia tell us that call costs are far too high and ease of use is a real problem," explains Sherry Madera, CEO of AwayPhone. "In Hong Kong we can save travellers almost 90 per cent on today's call costs."

AwayPhone's strategy is to partner with mobile operators and local country MVNOs. By partnering with AwayPhone, operators can steer high-spending, high quality international business customers onto their local network. This strategy will see AwayPhone forging new relationships with country operators as it continues to build its position as an international MVNO.

"Working with AwayPhone helps us gain greater access to the vast international inbound travel market to Hong Kong," said Francis Wong, CEO of Trident Telecom. "Our sophisticated network is well equipped to support AwayPhone as it examines ways to introduce new features and reduce call costs for its subscribers."

"This is an important deal for AwayPhone as we build new features into our international MVNO service," explains Madera. "One priority is the elimination of ring-back techniques, which are the usual way to reroute calls in many countries today. As an MVNO, we can allow our Hong Kong users to dial direct and still give them the beneficial call rates."

AwayPhone is a contract solution, meaning customers don't have to worry about running out of credit. "Anyone who has tried buying a local SIM card in China will know it can be hard to add credit and difficult to configure voicemail due to language difficulties."

Using an AwayPhone SIM when travelling saves people up to 90 percent on phone costs by seamlessly using internet routings known as Voice over IP (VoIP). Only the local portions of a call are fed across costly mobile networks. AwayPhone also provides a local number in the country visited, so the user benefits from the 'local effect' – customers perceive them as local and are more likely to get in touch.

A recent study by the Hong Kong Tourism Board saw arrivals to conventions and exhibitions increase around 30 per cent in 2006, compared with 2004. Arrivals from the UK grew by 11.2 per cent in 2006 compared to the previous year, breaking the half-million mark for the first time and reaching an eventual 516,495.

Notes to editors:

AwayPhone is a new international mobile phone operator. It provides low cost incoming and outgoing calls wherever customers are in the world and seamless use of their regular mobile number AND a local phone number to their AwayPhone handset when they are abroad.

AwayPhone focuses on making it easy to do business globally. When customers leave their home country, they use their AwayPhone to keep in touch. They can make as many calls as they want without worrying about excessive cost, and they are always confident that they will never miss a call. AwayPhone is based in London, UK and offers services in 78 countries worldwide.

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Need further information?

For comment from AwayPhone on international roaming or communicating on business while abroad, please contact:

Kate Alexander, 07788 584 413,
Irena Popovska-Jones, 0870 490 2485,

This press release was distributed by ResponseSource Press Release Wire on behalf of AwayPhone in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit