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Oklahoma City, USA / Cape Town, South Africa, 25th April, 2007 – Amcat, a global leader in customer care & interaction solutions announced today the opening of new office in Cape Town to support the expanding client base in the Southern African region. The company provides its Contact Centre Suite solution to all sizes of contact centre operations, particularly those in high growth sectors such as outsourcing, financial services, telecommunications and collections.

Amcat’s Contact Centre Suite is a unified inbound/outbound and blended solution that enables companies to increase revenue, build productivity, reduce costs and improve the customer experience. Contact Centre Suite provides the software tools to manage every form of interaction including; CTI, ACD, Automated Outbound Dialing, Call Recording, Real Time and Historical Management Reporting and Multi-Media Contact.

Amcat’s Business Development Director, Richard Francis commented, “With our strong credentials as a global player and the success we have achieved to date in South Africa and Botswana we expect to strengthen our position in the marketplace significantly. The advantage of our contact centre suite solution is that it offers new and established contact centres a comprehensive range of functionality in a single package, from a market leading outbound capability through to a fully blended multi-channel IP enabled contact centre solution”.

He continued, “Amcat has been very successful globally by offering a unified, scalable and easy to use product that has supported and grown with our client organisations of all sizes. We have adopted the same formula in South Africa, delivering a solution that will support the development of the industry in the region and our clients to maximise their position in this growing market.”

Amcat already has a number of Southern African based customers including mobile specialist Talking Shop in Durban and collections and telemarketing agency, OSEG Group in Gaborone.

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Editor’s Notes:

About Amcat:

Amcat™ is a leading provider of contact centre solutions. With an Amcat IP-based contact centre platform, organisations can guarantee that each customer contact is intelligent and productive, increasing employee morale and customer satisfaction. The Amcat customer contact platform ensures that companies align their entire organisation around customer care, providing better service at lower cost. As a result, companies profit from better customer acquisition and retention metrics, and ultimately, more revenue and profit. Today, Amcat is helping over 2,000 companies delight their customers while improving efficiency, increasing productivity and enhancing professionalism.

For more information visit www.amcat.co.za or call + 27 (0) 21 410 8820.

Press contact: Jane Moores, TTA Communications Ltd, 0845 658 0120

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