The David Beckham Academy and Findus Launch www.Megao3.com Globally Wednesday 25 April 2007 PDF Print The David Beckham Academy and Findus Launch MEGAO3 Omega-3 Supplement Globally Findus Ltd. is pleased to announce it has entered into a relationship between its new MEGAO3 OMEGA-3 supplement brand and The David Beckham Academy. Healthy Investment There is no getting away from it, diet and fitness are key to for a healthy mind and body, but with so many people worldwide getting stuck with an unhealthy diet and no exercise, Findus MEGAO3 and the David Beckham Academy are making steps in the right direct to promote both fitness and a healthier lifestyle for all ages. Available exclusively on-line at www.megaO3.com the launch of MEGAO3 Omega-3 will be backed by a £2million campaign – which will include investment in community sporting activities as well as traditional advertising. The brand will be extending its support for a healthier lifestyle by assisting youth grass roots football including sponsoring team kits, sporting equipment and transport initiatives in local communities. Messages that Matter David Beckham comments: “As a young boy I attended the Bobby Charlton Soccer School with dreams of becoming a professional footballer. “The experience changed my life, as I learnt from the best coaches and got to meet football heroes such as Bobby Charlton. “But sports science has moved on so much since my early experiences and at The David Beckham Academy we know that teaching children to become more active means more than just drilling them on technical skills. "To maintain fitness throughout life, whether you are an athlete or not, you need to consider a balanced diet, which is why MEGAO3 Omega-3 is a good fit for what we teach at the Academy". Findus Stands Firm Geir Frantzen owner of Findus Ltd., says of the new launch: ‘’For some time Findus food products have been moving towards a ‘Clean Pack’ direction with less sugar, salt and the removal of ‘E’ numbers. “For example, the new range of food that we recently launched in collaboration with celebrity chef Jean Christophe Novelli, is completely free of artificial colours, additives or preservatives. “We believe that, as manufacturers, we have a vital role to play in making the world a healthier place and the launch of MEGAO3 Omega-3 further underlines this ethos.’’ He adds: “We firmly believe in the benefits of fish oils and we also know that not enough people are incorporating them into their diets. “This is why we, at Findus, have taken the decision to launch this extremely pure and toxin-free form of Omega-3 to help improve the nation’s health. True Sea Purity Available exclusively over the internet Findus MEGAO3 Omega-3 is based on a 100-year-old recipe and provides essential OMEGA-3 fatty acids in small, easy to swallow capsules thanks to the company’s unique extraction process*. Manufactured using Omega-3 from oily fish, as opposed to the ubiquitous cod liver oil, Findus MEGAO3 Omega-3 contains some of the purest forms of these marine fatty acids available - and the most readily absorbed too. The new product is also one of the few that can boast being 100% from the sea. The capsule shells are made from fish gelatine (most capsules are made from animal gelatine), thereby combating concerns over toxins that are found in many oily fish, because the Omega-3 in the Findus supplement is taken from fish meat, not the liver, making it purer. All the fish used in the manufacture of MEGAO3 Omega-3 are from sustainable sources and fully traceable and, as if that wasn’t enough, Findus MEGAO3 Omega-3 capsules provide vitamins A, D & E as the antioxidants in these vitamins help maintain the freshness of the oils with the added bonus of providing further health benefits to the consumer. - ends - For further information, photography or samples please contact: Zara Reid Rose Reid Media T: 05600752008 E: firstname.lastname@example.org Notes to Editors: • *Findus manufactures Findus MEGAO3 OMEGA-3 using a 100-year-old Norwegian recipe, using ‘fat’ mackerel and herrings caught in the Antarctic Sea • Findus MEGAO3 OMEGA-3 is obtained by refining fish oil in natural triglyceride form, using alcohol to detach the three fatty acids present, (including DHA and EPA), from glycerol; Findus MEGAO3 OMEGA-3 is then double distilled to re-attach the glycerol, ensuring that the oil returns to its natural and most bio-available triglyceride form • Findus MEGAO3 OMEGA-3 oils are presented in triglyceride form – the highest quality and most body-ready’ available on the market • The Findus MEGAO3 OMEGA-3 capsules provide vitamins A, D & E as the antioxidants in these vitamins help maintain the freshness of the oils whilst also providing further health benefits to the consumer • General well-being accounts for 65% of all reasons for taking a supplement; the average person taking a supplement is 1.4 times a week. Adults 45+ account for 70% of the supplement market compared with 44% of all foods. Only half of the individuals who claim to be concerned about their vitamin and mineral intake actually do something about it About The David Beckham Academy: • The David Beckham Academy is the largest sporting facility of its kind in Europe comprising two indoor full sized third generation pitches and an extensive series of facilities featuring state of the art classrooms, dining hall, on site medical centre and individual boys and girls changing facilities. Targeted at all ability levels, The David Beckham Academy in London has welcomed in excess of 15,000 boys and girls aged 8-15yrs through its doors since November 2005, with over 10,000 attending free of charge. For further information, please visit www.thedavidbeckhamacademy.co.uk About Findus: Findus has a presence in Norway, Sweden, Finland, UK, France, Spain, Germany, Denmark, Czech Republic, Slovakia, Hungary, Thailand and Australia, employing around 3,000 people with a turnover of approximately EUR800 million. In April 2005 ownership of Findus Ltd. was transferred from EQT, to the private ownership of Geir Frantzen, previously a senior manager at Swedish parent company Findus AB. Geir Frantzen has 16 years in the fish and fish oil market. 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