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Bristol, UK, 25 April 2007 - smartFOCUS, an international vendor of enterprise marketing software today announced it has established a new Asia Pacific operation through a strategic alliance with Singapore based Smart Software Pte Limited. The operation, trading as smartFOCUS Asia Pacific, will build on existing client relationships and develop the company’s partner network in the region.

Commenting on the expansion, Curt Bloom, MD smartFOCUS International, said, “The Asia Pacific market represents the largest and fastest growing consumer driven market in the world. With a dedicated regional operation we can deliver scalable high performance multi-channel marketing software that achieves the return on investment that marketers need. We are delighted to be working with such an experienced team focused on taking smartFOCUS and our Intelligent Marketing solutions to the corporate market while growing our partner network across the territory.”

Christine Tan, Director, smartFOCUS Asia Pacific said, “We are very excited to be working with one of the industry’s leading marketing technology vendors and believe our experience in the region, combined with the smartFOCUS Intelligent Marketing software delivers a potent combination to this fast growing market.”

Chris Underhill, CEO smartFOCUS said: “The announcement today further extends our market reach and builds on our fast growing partner network in Continental Europe and North America. Our heritage in developing high performance and scalable software is perfectly placed to address a market where processing large volumes of marketing data is a prerequisite. Smart Software Pte brings hugely valuable regional knowledge and an experienced team alongside our multi-channel marketing software. With a dedicated operation in the region and full support for local data we expect to grow Asia Pacific strongly and deliver to those customers that want to rollout their marketing solutions internationally.”

About smartFOCUS

smartFOCUS provides software and services that enables companies to manage and coordinate marketing across multiple channels, including email, telemarketing, direct mail and display advertising. The company provides a complete portfolio of data integration, analysis, modeling, campaign planning and management, with integrated budgeting and finance solutions. The result is ‘Intelligent Marketing’, driven by a single view of the customer’s activities across all channels. Marketers can target their communications more accurately, cutting wastage, increasing conversion rates and achieving a better understanding of the customer base.

Users of smartFOCUS’ enterprise marketing management software include AAA, ABN AMRO, ATOS, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and T-Mobile.

smartFOCUS is headquartered in Bristol, UK, with offices in the US and continental Europe.

For further information please contact:

Elissa Fry / Sally Forge
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803
Email: /

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