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Introduces Vibrant, New Look, Convenient Features for Busy Women,
and Key Product Categories

LONDON, UK. April 25th 2007 – SHOP.COM today officially unveiled its new web site featuring a vibrant, uncluttered design, clean iconography and a soft palette colour system to provide an easy-to-navigate experience for visitors to shop for themselves, their families, and their friends from hundreds of the UK’s best known brands and products. An ecommerce multi-merchant site with the convenience of OneCart™, SHOP.COM is now organised around the departments most important to the busy woman, including:

• Apparel & Accessories
• Home & Housewares
• Beauty
• Gifts

New search and navigation capabilities also make it easy for visitors to shop for specific products like the Alessi Coban Espresso machine by Richard Sapper and brands such as Prada and deLonghi.

“In designing the new SHOP.COM 'look and feel', we incorporated feedback from our core audience of 30 to 55 year-old women who are looking for a place to shop where they feel welcome,” said Malcolm Tucker, Marketing Director for SHOP.COM. “Their shopping is about convenience, fun, and a personalised experience -- and that’s our goal in creating our new and evolving site. We want to be the online source for daily shopping and fun ideas and our site redesign is the first in a series of initiatives we’re undertaking to achieve that goal.”

SHOP.COM continues to lead in technology innovation and site-time performance. SHOP.COM just received a US patent for its OneCartTM technology solution which enables visitors to shop hundreds of online stores within a single site.

New features of SHOP.COM’s redesign includes:
- Improved navigation and search to make it easier and faster for visitors to find the brands and products that matter most to them. For example, visitors can browse and search by departments such as Apparel or Home & Housewares, or by store name, brand or type of product. They can also compare prices and special offers from various stores and without leaving the site, buy the product that best matches their needs.
- Streamlined checkout through SHOP.COM’s OneCart™. First time and repeat buyers can easily and quickly buy from multiple stores (and send to multiple recipients) by using one secure account.

This autumn, SHOP.COM will be introducing additional online community and personalisation features as well as an enhanced gift-giving and registration solution. To further engage the busy female shopper, the company also plans to roll out new partner programs, promotions and merchant stores during the next couple of months. The new website is being actively marketed through both search engine marketing and search engine optimisation.

"This SHOP.COM redesign is a priority because our merchant community wants to reach the busy woman who shops online for convenience and access to a broad selection of quality merchandise,” continued Tucker. "We are ideally positioned to serve as the ultimate online shopping destination and will add new features to our site to offer a more personalised user experience and in conjunction with our merchant partners, develop new ongoing programs based on what matters most to our customers."

SHOP.COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP.COM organises millions of products from hundreds of merchants in a single location, allowing consumers to shop across them all – start to finish – with OneCart™ and one personal password-protected account. OneCart ™ is SHOP.COM’s unique, proprietary patented solution that fully integrates data feeds from all SHOP.COM merchant partners to allow a single check-out experience. SHOP.COM is a privately-held company headquartered in Monterey, California and international headquarters in London, England. For more information, visit the company’s website at www.SHOP.COM or contact:

Malcolm Tucker
020 7061 6294

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