China Southern Airlines selects SITA's Integration Platform in bid to become Asia’s largest airline Thursday 26 April 2007 PDF Print GUANGZHOU – 26 April 2007 – China’s largest airline, China Southern Airlines, today announced the selection of SITA’s Integration Platform solution to develop their e-ticketing strategy and to establish links to Travelsky GDS and partner airlines. Jerry Hu, Chief Information Officer for China Southern Airlines, said, “We have negotiated long and hard before making this decision. China Southern Airlines chose SITA’s Integration Platform because it will help us to optimise our IT capacity and support our goal of becoming Asia’s number one airline. A significant advantage for us is that SITA has the widest network coverage with global GDS.” China Southern Airlines Co. Ltd. carried 49.21 million passengers in 2006, with revenue of 46.54 billion yuan (US$5.97 billion). China Southern Airlines operated 259 modern Boeing 777, 747, 757, 737, and Airbus A330, 321, 320 and 300 jet aircraft, on more than 600 domestic and international routes serving 142 cities throughout China, Asia and the rest of the world. Paul Dalton, SITA Regional Vice-President, said, “This is a significant milestone for SITA as it is our first signed agreement with a Chinese carrier. It is also a strong validation of our claim to have the market leading travel application. The SITA Integration Platform is unique because it can interact with the complete range of travel application protocols including airline reservations systems and GDSs as well as new applications such as Internet and self-service interfaces. “This IT solution is highly scalable and enables airlines to respond quickly to changing needs. It can drive business transformation through the efficient development of more sales channels and can impress passengers by providing services such as frequent flyer and SMS notification up to three times faster.” -ENDS- For further information (not for publication) contact: Lorna Thompson / Joanna Masson Octopus Communications for SITA E: SITA@octopuscomms.net T: 08453 700 655 Notes to Editors: About SITA SITA is the world's leading service provider of integrated IT business solutions and communication services for the air transport industry. SITA manages complex communication solutions for its air transport, government and GDS customers over the world's most extensive communication network, complemented by consultancy in the design, deployment and integration of communication services. Its broad range of airline and airport IT applications and services includes airport operations and integrated baggage services, common use and desktop services, flight operations and air-to-ground communications and end-to-end airline distribution and fares services. SITA has two main subsidiaries: OnAir, which is leading the race to bring in-flight mobile telephony to the market, and CHAMP Cargosystems, the world's only IT company solely dedicated to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management. In addition, SITA sponsors .aero, the Internet top level domain reserved exclusively for aviation. SITA covers 220 countries and territories and the head office is in Geneva, Switzerland. SITA had aggregated revenues of US$ 1.554 billion in 2005 (€ 1.295 billion). Further information can be found at www.sita.aero This press release was distributed by ResponseSource Press Release Wire on behalf of Octopus Communications in the following categories: Business & Finance, Computing & Telecoms, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.