Skip navigation

Industry Report evaluates the most relevant and compelling campaign management solutions on the market

Bristol, UK, 27 April 2007 - smartFOCUS, an international multi channel marketing software, company has been positioned by Gartner, Inc. in the Gartner ‘Magic Quadrant for Multichannel Campaign Management., 1Q07.”

Multichannel campaign management has been recognised by Gartner in the report as a market that “continues to show strong growth, and overall marketing automation is one of the fastest growing CRM investment areas. They forecast a 16% annual compound growth rate from 2006 through 2011.”

Criteria used by Gartner to asses the inclusion of Multichannel Campaign Management vendors include: ’functionality’, ‘market presence and momentum’ and vendor viability’, with vendors assed by their completeness of vision for the market and ability to execute.

As part of its Intelligent Marketing Suite, smartFOCUS provides robust and scalable marketing software to help companies plan, execute and measure marketing activity as well as manage their customer databases in an on-line and off-line multi-channel environment..

smartFOCUS’ customer base continued to grow in 2006 while the company experienced strong revenue growth and extended its capabilities and offering in 2006 via the acquisition of email marketing specialist Email Reaction. smartFOCUS also extended its partnership with KXEN and incorporated new algorithms into its software to provide marketers with extended analytical and execution tools.

CEO of smartFOCUS Chris Underhill said: “We believe our inclusion and position in the Gartner Magic Quadrant is a strong endorsement of smartFOCUS’ vision to provide powerful, fast, yet easy to use integrated marketing software that help businesses develop profitable customer relationships and increase return on their marketing investment.” He continued: “We welcome the evaluation from such a well respected organisation for our company, products and ability to execute internationally.”

The Intelligent Marketing Suite includes a comprehensive range of software applications that deliver data management, marketing data analysis and visualisation, predictive modelling, campaign management and reporting for off line and on line channels including execution of email, sms, rss and web based marketing. The Suite also integrates with third party CRM and lead/contact management solutions to enable marketers to maintain a holistic view of their entire customer contact strategy including market leaders salesforce.com.


About the Research note:
Magic Quadrant for Multichannel Campaign Management, 1Q07
Author: Adam Sarner
Publication date: 6 April 2007
ID Number: G00147196


About the Magic Quadrant
The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and

does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About smartFOCUS
smartFOCUS provides software and services that enables companies to manage and coordinate marketing across multiple channels, including email, telemarketing, direct mail and display advertising. The company provides a complete portfolio of data integration, analysis, modelling, campaign planning and management, with integrated budgeting and finance solutions. The result is ‘Intelligent Marketing’, driven by a single view of the customer’s activities across all channels. Marketers can target and measure their communications more accurately, cutting wastage, increasing campaign conversion rates and achieving a better understanding of the customer base .

Users of smartFOCUS’ enterprise marketing management software include AAA, ABN AMRO, Carrefour, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and T-Mobile.

smartFOCUS is headquartered in Bristol, UK, with offices in the US and continental Europe.


For further information please contact:

Elissa Fry / Sally Forge
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803
efry@prompt-communications.com / sforge@prompt-communications.com




This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.