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Ross-on-Wye-based inventor Peter Martin has been awarded a Gold Medal at the International Exhibition of Inventions held in Geneva last weekend… for a small hole in a strip of plastic. His patented RE:tie concept is simple, but shows just what you can achieve from an inventive approach to recycling. Peter has redesigned the security closure strip used in many drinks bottles and jars, by introducing a block with a hole. This means the strip can be saved and reused as a tie, in the garden, for cabling, for bags – for anything which needs tying together.

Peter took his invention to Geneva with his company, and won the Award against stiff competition from the world’s top inventors and major R&D institutions. The international Judges were so impressed with the simplicity and potentially wide application of the eco-design tie that they awarded Gold, and several have subsequently congratulated him by email.

‘It’s one of those “Why didn’t anyone think of this before?” ideas,’ says Peter, whose free website has been created to share how virtually any potentially discardable item can be reused. “I am proud to win such a prestigious award for myself, my company and the UK, but I am particularly thrilled that it was noted for its environmental impact, and potential positive contribution to commercial eco-design. When you are in a place like Switzerland and surrounded by eco-inventions from the likes of Germany and Asia, it is good to show we Brits are creating consumer-friendly solutions that need not incur or impose additional costs.”

The RE:tie may be a small change to a piece of plastic, but every little bit helps when it comes to reducing waste and helping save the planet. The RE:tie will also bring manufacturers considerable green-£-based benefits as Peter intends to license the concept for commercial use.

He is also hoping to turn the commercial and public interest in RE:tie into further official support for his free re:use ideas website initiative – which offers people a way to exchange second use ideas for all sorts of products and packaging. “After immense interest and support from the 70,000 international visitors to the show, I'd like to accelerate my plans to expand the site into other languages, and establish its postcode localisation facility into other countries.”

Peter is now seeking investors for RE:tie, especially if he is to fight off imitations despite his patent: “It would be a pity not to exploit this idea worldwide from a British base. I'd like to see it not only on a juice carton here, but a jar of jam in China and a bottle of pop in the US, too’.


Media enquiries:
Louise Third
Integra Communications
0115 906 1377 / 07773 288 342

Peter Martin
01989 762269 / 07770 485 032

1. Photographs available showing Peter with his medal at the International Inventors Exhibition in Geneva on Friday 20 April 2007.

2. The 35th International Exhibition of Inventions, New Techniques and Products of Geneva took place in Palexpo between 18-22 April 2007 under the patronage of the President of the Swiss government, of the State and the City of Geneva and involved many national and international organisations.
More than 700 exhibitors from 42 countries were present, making this is the largest and most important exhibition dedicated to innovation in the world.

3. Visit for background on Peter’s business and eco-credentials

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