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London, April 28, 2007 – Scotland and France are two countries with three noble spirits of international renown, but home consumption of all three spirits is languishing, reveals research commissioned by VINEXPO, the world’s biggest wine and spirit exhibition.

Contrarily, by 2010 the French will drink more Scotch Whisky than the British, while the British will drink more Cognac and Armagnac than the French, show forecasts prepared by IWSR for VINEXPO.

By 2010 the top five Scotch drinking countries will be France, the USA, Spain, the UK and Thailand. Over that period volume sales in France will rise slightly to 11.35 million 9-litre cases. In Thailand they will rise by more than 50% to 4.42 million 9-litre cases. In the other three countries volume sales will fall, forecasts IWSR.

The top five consumers of Cognac and Armagnac by 2010 will be the USA, UK, China, Germany and France. In the period volume sales to the USA will rise more than 12% to 4.1 million 9-litre cases and in the UK sales will rise by 6% to 920,000 9-litre cases.

China will see a massive increase of more than 83% to 1.49 million 9-litre cases. France, meanwhile, will see a fall in volume consumption of more than 20% to 460,000 9-litre cases by 2010. Sales in Germany will fall 4% to 590,000 cases.

Global sales of Scotch Whisky by 2010 are set to rise to 82.9 million 9-litre cases, worth US$19.6 billion, while worldwide sales of Cognac and Armagnac will rise to 11.3 million cases worth US$4.96 billion, shows the research undertaken in more than 114 countries wine and spirits consuming countries.


Mr Robert Beynat, General Manager of VINEXPO, commented: “These noble spirits show their true class when it comes to international sales where they are synonymous with quality and good breeding.”

The VINEXPO 2007 Wine Exhibition is held in Bordeaux from June 17th – 21st.
For more details visit the VINEXPO website:

• The 10th Global Study on current trends in the international Wine & Spirits market & outlook to 2010 was launched in London on 10th January 2007. It was the fifth time since 2002 that International Wine & Spirits Record was commissioned by VINEXPO to produce an in-depth report on global consumption, production and international trade for wines and spirits.

N.B. Journalists wishing to attend VINEXPO can register on-line and order their electronic badge from

UK media enquiries;

Riverbank House
1 Putney Bridge Approach
London SW6 3JD
Eugène Bacot
Tel: 020 7731 1700
Colin Lewis
Tel: 020 7731 1700

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