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Startling new statistics that show eight out of ten people – 48 million Brits - have never had their hearing tested, compared to just one in ten who have never had an eye examination. You might already be aware that Deaf Awareness Week (7th--13th May 2007) is just around the corner and it is the ideal time to encourage people to act and get their hearing tested. If you are interested in a feature on hearing loss - Deaf Awareness week could provide the perfect topical news peg for you. Please see the press release below for more details.

We also have the following available to you:

· Case studies of people and celebrity spokespeople including Jeff Rich and Claire Rayner who experienced hearing loss for many years before getting their hearing tested. They talk about the social implications and psychological issues they faced as a result of hearing loss

· Experts who are able to talk about the impact of hearing loss and the steps people can take to deal with the problem

· Detailed survey statistics

IS HEARING THE FORGOTTEN SENSE? PARDON…

A new survey has revealed that eight out of ten people – 48 million Brits - have never had their hearing tested, compared to just one in ten who have never had an eye examination.

The poll of 4,000 people conducted by David Ormerod Hearing Centres found that three quarters of people over the age of 50 have never had a hearing test despite the fact that 40% of people in this age group will have some degree of hearing loss. It is estimated that one in seven people in the UK has hearing loss.

The survey also found that two thirds of people have a friend or relative that they believe has undiagnosed hearing, whilst 27% know two or more people who they think could benefit from a hearing aid.

Half admitted they find it frustrating speaking to someone with hearing loss, whilst 41% are worried about losing their hearing. 80% would support a national hearing test screening programme and 62% believe their partner has selective hearing, although this might be undiagnosed hearing loss!

Hearing and quality of life are closely linked yet research shows that people often wait several years before seeking help. To encourage people to act, David Ormerod Hearing Centres are now offering free five-minute hearing assessments for anyone who is worried about their hearing. You can book an appointment in your local centre by calling 0845 270 3916.

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For further enquiries please contact Holly Bigsby (01903 821550) hbigsby@pegasuspr.co.uk

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