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SPECS wearers not only insist on designer prescription glasses but are focused on snapping them up for as little as possible, according to latest research.*

www.best4glasses.co.uk, which this week celebrates its first year selling top specs worldwide for as little as £15, wholeheartedly agrees with this philosophy but throws into the mix a rare extra.

You arrive on holiday, are just about to put your feet up and you stand on your specs. How many online companies would bother coming to your rescue?

Virtually none is the honest answer, which is where Best4Glasses, run by former British Amateur Champion golfer Trevor Homer**, is different to its competitors and a true eye opener.

Not only is www.best4glasses.co.uk one of the cheapest places to buy high quality prescription specs online, some for as little as £15, it prides itself on consistent second to none personal service and dedication to its customers.

Prior to the launch of its new collection of stunning prescription designer glasses and prescription shades on May 1, the man at the helm explains the importance of after sales care and attention.

“We had a couple last week who went to their holiday home in France and the lady’s glasses broke,” said Trevor. “They called our team and we made sure she had another pair within days. They were so delighted, if somewhat amazed, at the speed and care shown by our company. They even ordered three more pairs, they were so impressed.

“I would say this kind of personal service, from bifocal advice to delivering abroad in an emergency, is pretty unheard of in the online industry.”

Best4Glasses’ new range includes Dolce and Gabbana, Fendi, Ferucci and Jai kudo designer prescription glasses and fun shades by ICY in a spectrum of glorious colours (orange, red, yellow, light blue and black), costing £20 (standard) and £37 (prescription sunglasses).

The easy-to-use website offers a diverse range of custom made unisex prescription glasses, starting from just £15 with bifocals from £35 and prescription sunglasses from £32 – up to 70 percent cheaper than major high street retailers. Online competitors are also well and truly being kept firmly on their toes.

“The days of rip-off high street opticians are over,” said Trevor, who launched the site in April 2006. In addition, we recently brought all our designer glasses prices down by £10 a throw, making us one of the cheapest places to buy from on the internet.”

Customers have a choice of standard, memory metal, rimless or designer frames in a host of colours from copper to coffee. The option to turn their glasses into prescription sunglasses is just an extra £17. There is also an accessories store for items such as cleaning spray.

Postage and packaging is free within the UK, delivery is normally within a week and there is a no quibble return guarantee. The company sells its glasses worldwide where its products are seen as great value to the expat community abroad or holiday maker needing replacement glasses in an emergency.

What you get from Best4Glasses:
• Quality frames
• Free scratch resistant coating
• Free impact resistant case
• Free micro-encapsulated cleaning cloth
• Fast, helpful and friendly advice from experts with more than 10 years in the industry

The site also offers tips on matching specs to face shape, FAQs, information on vision defects and fascinating insights into the workings of the eye. There is also the opportunity to learn more about Best4Glasses’ commitment to improving sight in Third World countries.

Visit www.best4glasses.co.uk for more information and customer testimonials.

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Competition giveaway
Best4Glasses is offering free pairs of designer prescription glasses or prescription sunglasses priced at £100, £75 and £50 as a competition giveaway.

Every reader will also receive a 15 percent discount on their first Best4Glasses purchase.

Images and interviews available on request.

Notes to editors
* (Source) Mintel survey: Optical Goods and Eyecare – UK - April 2006
**Trevor Homer represented England at golf 17 times in the 1970s. He also recently penned Origins – when things started things, from Art to War.
***Must be over 18

Date of issue: 30th April 2007
For further information, call Trevor Homer on 0845 070 2858 or email info@best4glasses.co.uk

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