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Press Release
April 2007

UK’S First Fruit Float drink is launched

THE WORLD’S first fruit float drink with No Added Sugar has been launched in the UK.

Frubob is an exciting new 100 % fruit juice drink with tasty little pieces of fruit bobbing inside.

The fruit float juice is the first of its kind in the UK.

With no added sugar, pretend stimulants or ‘mystical’ health ingredients the drink is made simply from still fruit juice and real fruit pieces.

It is the ideal way to enjoy the goodness of fruit on the go in a refreshing drink or with a sandwich at lunchtime.

Frubob is the brainchild of 35 year old heart surgeon Christopher Davies, who discovered the drink while on holiday in Qatar in the Middle East.

He says: “I was visiting my parents who live out there and was sitting on a camel overlooking the inland sea border between Qatar and Saudi when my tour guide opened a cool box and gave me a fruit float drink.

“They are huge over in the Middle East and I had never tasted anything like it. I saw real market potential for the drink in the UK but decided to make a healthier version without added sugar.

“Frubob is a totally new and interesting drink and is a step away from classic fruit juices containing mashed up pulp or blended smoothies. These drinks contain tiny pieces of actual fruit which release a pleasant burst of natural flavour when you bite into them.”

The range comes in three flavours, Orange, Peach and Pineapple and is available in eye grabbing 250ml cans.

Notes to editors:

For more media information or samples please contact Louise Davies or Mark Dixon at Mason Media on 0151 239 5050 or louise@masonmedia.co.uk.

Orange Frubob contains orange juice from orange juice concentrate and orange pieces. The nutritional information per 100ml is 42Kcal, fat 0g, carbohydrate 10g (natural fruit sugar), protein 0.32g, sodium 7.2mg (less than 1% RDA) and Vitamin C 1200mg (40% RDA) per can.

Peach Frubob contains fruit juice from peach pulp, white grape juice and peach pieces. The nutritional information per 100ml is 60Kcal, fat 0g, carbohydrate 14.8g (of which natural fruit sugar 14g), protein 0.16g, sodium 12mg (less than 2% of RDA) and Vitamin C 1200g (40% RDA) per can.

Pineapple Frubob contains fruit juice from pineapple juice concentrate and white grape juice plus pineapple pieces. The nutritional information per 100ml is 59.6 Kcal, fat 0g, carbohydrate 14.8g (of which natural fruit sugar 14.4g), protein 0.12g, sodium 12mg (less than 2% RDA) and Vitamin C 1200mg (40% RDA) per can.

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