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Marketing professionals have flocked to download a recent whitepaper which investigates the crossover between search marketing and public relations.

The whitepaper, Public Relations versus Search Marketing – Clash or Collaboration?, has been downloaded over 400 times in less than four weeks since publication.

The document identifies a trend that search marketing agencies and search engine optimisation (SEO) agencies are beginning to offer online PR advice and services, crossing over into the realm of the PR professional

Daryl Willcox, the whitepaper’s author and chairman of the company behind SourceWire, Response Source and FeaturesExec, said: “The response to this whitepaper has been nothing short of incredible. It’s not just the number of downloads, I’ve had tons of feedback from people too. It just goes to show how much interest there is in online PR now that organisations are beginning to realise the benefits.”

Since the publication of the whitepaper on 4 April 2007, public relations professionals ranging from account executive level right up to PR director and agency chief executive have downloaded the document. It has also been popular among the search marketing community.

Willcox added: “I’m really pleased by this reaction. It shows that I have touched a nerve with this whitepaper – there are clearly many people out there who want to know more about how PR can influence SEO and help drive business online.”

The whitepaper is available at:

Members of the Daryl Willcox Publishing (DWPub) team will be on hand in the press office at the Internet World Show at London’s Earls Court on 1-3 May.


For more information contact:

Daryl Willcox
Daryl Willcox Publishing
Tel: 0845 370 7777

About Daryl Willcox Publishing
Online services for journalists and media relations specialists

Daryl Willcox Publishing (DWPub) focuses entirely on online information services for journalists and PR professionals. DWPub brands enjoy widespread recognition with both the press and the PR community. DWPub is a UK-owned independent company and has grown every year since launch in 1997. The company was founded and is run by an experienced journalist.

This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Business & Finance, Media & Marketing, for more information visit