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Bluetooth upload tag allows consumers to submit mobile UGC on site

Proximity marketing company Hypertag ( today announces the launch of the Upload Hypertag, a new device that allows consumers to upload user generated content from their mobile via Bluetooth. The Upload Hypertag will be used by brands to capture user generated content for marketing campaigns – for example, visitors to a gig or festival could be encouraged to upload their pictures or videos to an Upload Hypertag where they could then be fed onto a big screen display.

The new product fundamentally changes the traditional Bluetooth marketing mechanic to give consumers a new level of interaction in proximity marketing activity. By enabling the instantaneous, locationally specific upload of UGC without the cost or complication of SMS or MMS systems, the new Upload Hypertag unit promises to give a massive boost to the use of UGC activity at events and experiential marketing promotions.

User Generated Content, led by social networking phenomena like MySpace, is widely recognised as one of the key developments in modern digital marketing. The Upload Hypertag takes the UGC concept and extends it away from the web and into live brand experiences, events and consumers mobile devices. The first Upload Hypertag campaigns are likely to take place over the summer festival season.

Rachel Harker, co-founder of Hypertag, said: “Upload Hypertag is about taking the UGC phenomenon and making it available away from the web. Using the new product, brands will be able to invite consumers to submit UGC in a way that’s locationally relevant, easy to use and, most importantly, free to the end user. Using Upload Hypertag brands will be able to capture and display UGC at gigs or capture competition entries on location – something that brings a new level of consumer interaction into experiential or event marketing activities.”



Hypertag ( is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

Using short-range mobile technologies such as Bluetooth and infra-red, Hypertags can send content including videos, games, music and vouchers direct to mobiles quickly and for free. By simply activating the appropriate technology on their phones within range of a Hypertag unit, consumers can receive content to their handset.

Hypertags have been used by global brands such as Coca Cola, Ford, Nokia, Vodafone and New Look in over 150 campaigns in more than 15 countries, making it by far the most established proximity marketing technology provider.

For more information:

Patrick Herridge, Parys Communications
Tel: 0207 6229951 / 07977 151401

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