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Portfolios will provide access to unique services designed to get the most from newly-purchased items

LONDON, ENGLAND & MENLO PARK, CA – May 2 2007 --- MyThings (, the global online registry of belongings, today announced it has partnered with Tesco, one of the world's leading retailers, to provide Tesco Direct ( customers with free online portfolios for their newly-purchased non-food items.

MyThings members will be able to tap into benefits ranging from access to relevant accessories, product information, and downloads, to warranties, insurance, and free valuations. MyThings helps consumers manage and protect their valuables so they can get the most out of what they own. Members also have access to a web service called ‘Trace’ ( that helps recover lost or stolen valuables. To help ensure that items for sale have not been reported stolen, looted, or missing, a rich network of auction houses, second-hand dealers and consumers search the Trace database before trading goods. Should a search result in a stolen item, the searcher can alert the appropriate authorities to facilitate recovery and return the item to the original owner.

When Tesco Direct customers now make online purchases they are invited to open a MyThings portfolio and have their item details—such as the item name, description, image, model number, price, date purchased, and purchase location— automatically added. MyThings portfolios are private and secure, and no personal information is provided by Tesco Direct to MyThings.

In addition, Tesco customers who add items into their free, secure portfolios will be invited to add their other valued belongings to their new portfolios, also free of charge.

Steve Robinson CEO of Tesco Direct noted that “The MyThings portfolio should prove popular with our customers, while Trace improves consumer protection in the wider community.”

Tesco Direct represents MyThings’ largest online retail partnership to date. Other major UK retail partners include Halfords (bicycles and auto accessories), Jessops (photographic equipment), and Goldsmiths (fine jewellery). Through its ever-growing list of channel partners, MyThings aims to make it easy for all online shoppers to create and build MyThings portfolios, wherever they shop.

"Adding a global brand like Tesco to our client list is a major achievement and highlights our clear value proposition for retailers,” added Benny Arbel, CEO of MyThings. “By working with Tesco, we can help its customers build inventories of their favourite possessions, then harness relevant content and community on the web. Moreover, through the branded elements of the MyThings portfolio, MyThings gives Tesco additional ways to maintain contact with their customers after the sale.”

About MyThings Inc

MyThings Inc offers MyThings ( and Trace (, two unique services designed help people extract the most value from their belongings. MyThings is a consumer web service that provides private, online portfolios to its members for managing their belongings, as well as tools to access relevant information and services, including valuations, accessories, insurance, and warranties. MyThings serves as a trusted intermediary between buyers and sellers, delivering desired information without compromising the privacy of consumers or subjecting them to intrusive messages.

Trace is MyThings’ online database of lost and stolen valuables and the most diverse global registry of lost and stolen items, ranging from art and antiques, to jewellery, watches, and consumer electronics. Trace integrates information from over 50 sources, including local, national, and international law enforcement, as well information provided by the members of MyThings.

Founded in 2004, MyThings Inc has offices in London, England; Menlo Park, California; and Tel Aviv, Israel.


Rebecca George, George PR for MyThings (UK)
Tel: +44 (0) 1449.737281

Myles Weissleder, Mylermedia for MyThings (US)
Tel: +1 415.332.3205

MyThings is a trademark and Trace a registered trademark of MyThings, Inc.
Tesco, Tesco Direct, Halfords, Jessops, and Goldsmiths are registered trademarks of their respective companies.

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