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Email Reaction ‘Lite’ and ‘Pro’ versions now available to customers via the AppExchange for easy deployment of email led marketing campaigns providing analysis and reporting within Salesforce

- Support for all major languages enables international email marketing campaigns -

Bristol, UK – 8 May 2007 – Email Reaction today announced the availability of Email Reaction for’s AppExchange, the world’s leading marketplace that offers customers hundreds of on-demand applications that run on the Salesforce Apex platform.

Built using the Apex platform, Email Reaction for AppExchange is immediately available for deployment and review on the AppExchange directory at:

Email Reaction for AppExchange will provide marketers with the combination of Email Reaction’s advanced email marketing campaign creation and analysis functions, and the essential insight into sales leads, sales pipeline activities and sales campaigns within Salesforce.

All activities and data from Email Reaction for AppExchange are automatically synchronised with Salesforce, giving marketers reports and at-a-glance overviews of online marketing campaigns and trends across multiple campaigns.

Email Reaction for AppExchange provides easy-to-use email marketing tools that deliver successful campaigns by allowing sales and marketing people to:

• Automatically test outgoing mail to ensure email delivery and prevent messages being classified as spam

• Create customised campaign reports showing summaries of clickthroughs including emails opened, html links followed by the recipient and navigation around websites

• Automate the management of subscribes and unsubscribes and bounces

• Manage email campaigns in all territories, with multi-language support

• Protect branding and layout in emails by providing easy-to-use HTML templates

Email Reaction for AppExchange is available in two versions: Lite and Pro, providing services adapted to the complexity and size of email marketing campaigns required. Pro includes advanced user behaviour reporting options such as outcome reporting on registrations, purchases and information requests, and integration with web analytics for detailed post-click analysis. Personalised micro-sites can also be created and lead generation emails automatically sent to sales people, based on the links recipients click on.

Bryan Black, managing director of Email Reaction said: “The Email Reaction application brings an amazing wealth of marketing expertise to customers. Our application allows marketers to easily create sophisticated email campaigns and apply advanced analytics and tracking to customer response. Businesses exist to sell products or services, and Salesforce is at the heart of many a sales plan. Integrating our marketing capabilities into this wealth of sales

information to ensure momentum of the sales cycle is a compelling proposition: Salesforce and Apex provide an ideal platform for Email Reaction.”

He continued: “Email Reaction has always offered lead generation tools that allowed marketers to integrate their digital marketing into the traditional sales process. Email Reaction for AppExchange takes this to the next level.”

David Back, vice president, AppExchange EMEA, said: “Email Reaction brings advanced email marketing tools to customers. Users can interact with Email Reaction in a way that is right for them. From the very basic and robust Lite version to the feature rich and more sophisticated Pro version, our users can work in their own way at their own pace. This fits with the AppExchange aim of providing flexible and adaptable tools that can be deployed at the pace of business.”

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About Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Email Reaction for AppExchange is one of more than 550 applications that are now available on’s AppExchange, the world’s first on-demand application directory, found at

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.

About Email Reaction

Email Reaction is a specialist in enabling online customer communications. Its proprietary Email Reaction technology is available both as a hosted and installed version. It allows users to manage their entire campaign from planning and testing through to broadcast, tracking and measurement of results. Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites with advanced data capture.

Email Reaction was established in 2000 and now delivers solutions to an extensive client list that includes Barclays Bank, News International, The Labour Party, MessageLabs and Penguin Books.

About smartFOCUS

smartFOCUS provides software and services that enables companies to manage and coordinate marketing across multiple channels, including email, telemarketing, direct mail and display advertising. The company provides a complete portfolio of data integration, analysis, modeling, campaign planning and management, with integrated budgeting and finance solutions. The result is ‘Intelligent Marketing’, driven by a single view of the customer’s activities across all channels. Marketers can target their communications more accurately, cutting wastage, increasing conversion rates and achieving a better understanding of the customer base.

Users of smartFOCUS’ enterprise marketing management software include AAA, ABN AMRO, Carrefour, EMI, Fig Leaves, Harrods, Hilton International, NSPCC and T-Mobile.

smartFOCUS is headquartered in Bristol, UK, with offices in the US and continental Europe.

For further information please contact:

Elissa Fry
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803


Claire Thatcher
Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800

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