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Pregnant ladies who are sick of their trousers and skirts heading south due to their bump can now breathe a sigh of relief thanks to the launch of Belly-Ups this week.

Pregnant women across the globe will all agree that one of the most frustrating things during pregnancy is the fact the trousers they wear under their bump head south at every opportunity and their skirts spin around out of control.

A UK company has this week launched the most effective way to get these wayward items under control using a new product called Belly-Ups.

Belly Ups are mini-braces that attach from the bra to the waistband and are undetectable under clothing, completely comfortable to wear, and do not damage even the finest apparel and material. has exclusively brought the range to the UK from America where they proved to be a run-away success.

The aim is for this new and unique accessory to be the answer to every pregnant lady’s many clothing dilemmas and puts an end to the constant pulling and tugging on the waistband. Over in the USA mums have continued to wear the Belly-Ups after pregnancy to keep the likes of their low-rise jeans in place.

From 4 May 2007 Belly-Ups will be available from the website for an introductory price of £12.99.

Kate Sleep is the managing director of and she said,

“As a mum who recently gave birth I know just how valuable Belly-Ups can be and this is one of the reasons why I am excited to be launching these in the UK”.

She continued, “At Bitsnstuff we spend a lot of time researching new products with our target market and from the moment we started mentioning this idea we have had enquiries from expectant mums across the UK”. is now one of the UK’s most well-recognised brands when it comes to finding bespoke and unique gifts and will be launching the Belly-Ups with a comprehensive UK consumer and trade marketing campaign.

For more information about BitsnStuff visit or for trade enquiries visit



Editors Notes:

For further information or to request high resolution images of the products please contact or call 01452 527898.

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