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The UK’s Giftware Association has just unveiled the shortlists of its prestigious annual Gift of the Year Awards, revealing that France Designs Limited has been shortlisted in the 2007 competition.

Part of the company’s collection of AKTEO French designer watches has been selected for awards in three categories: Art Gallery, Collect it and Gift and Fashion Jewellery. The full range can be seen at www.exprimez-vous.co.uk

Gift of the Year Awards are only given to the latest most original and innovatively designed products that can be given as gifts. However, entrants also have to demonstrate that the product is commercially viable.

Sabrina Rochemont at France Designs Limited believes that it is the combination of innovative design and the high quality of the watches which has ensured its place on the list of the nation’s most exciting gifts for 2007:

“AKTEO watches are fun and exciting and answer the demand for quality personal gifts and self-expression. The Gift of The Year Awards is an excellent indicator of what’s going to be hot this Christmas and therefore, we are absolutely delighted to have been shortlisted.”

Passionate about the appeal of the collection, this entrepreneur launched France Designs as the concessionaire of the AKTEO brand in the UK, and is intent on making it a success.

According to Isabel Martinson, chief executive of The Giftware Association, the next round of judging to decide on the winners and highly commended products in each category is going to be extremely difficult:

“Now in their 28th year, the 2007 Awards have again attracted an enormous number of entries.
“We have been inundated with new, exciting products all bidding to capture the judges’ attention and be crowned as this year’s must-have Christmas gift! Congratulations to France Designs on getting this far and I wish them lots of luck in the final stages.”

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If you would like photography or further media information, contact Gill Kirk at Cameo Communications on 01442 878588 or email gill@cameo-communications.com

The GA is part of the British Jewellery Giftware and Finishing Federation, a company limited by guarantee and registered in England and
Wales number 69391. The registered office is Federation House, 10 Vyse Street, Birmingham B18 6LT

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