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the innocent village fête

Regent’s Park, London

4th – 5th August 2007

Remember sitting on the grass sipping home-made lemonade and tucking into a slice of Victoria sponge on a warm summer’s day? Remember trying to guess the weight of that huge marrow? We bet you can even remember the brass band playing in the background.

Summer just wouldn’t be the same without a fête on the village green. So this year we’ve decided to hold our very own fête, the innocent village fête, right in the heart of London, in Regent’s Park on 4th and 5th August.

Sticking with tradition, there’ll be wonderful food stalls including home-made cake stands and a farmers’ market, welly-wanging, tug-o-war and coconut shies, fruit and veg competitions, Morris dancers and lots of lovely bunting.

There’ll also be plenty of other fun family activities for kids and grown ups alike including fancy dress, arts and crafts, a rest and relaxation area, free yoga lessons and massages, a knitting tent, and of course, lots of space to put down a rug and enjoy a family picnic. There’ll be plenty of smoothies to try too.

More entertainment will be provided by local theatre groups, unplugged bands and comedy performances. So, whatever your age, whoever you come with, it’s the perfect way to spend a lazy summer’s day.

the innocent village fête will be travelling around the country throughout June and July too. Watch this space for news of a fête near you.

Fancy coming along? Keep checking www.innocentdrinks.co.uk for more information about the event and how to get tickets – they’ll be available soon.

Bye for now

For more information, images, or just a chat please contact Sam spurnell@brayleino.co.uk, Jemma jwatkins@brayleino.co.uk or Alison ajefferson@brayleino.co.uk or call 0117 973 1173

Notes to editors:

Why we love fêtes
Fêtes are great place to get together and enjoy the sunshine; they’re a place where you can have a lovely, relaxing day out with friends and family, take part in silly games, raise money for good causes, eat some nice home-baked goods and enjoy a glass of punch.

About innocent:

Launched eight years ago, innocent is the number one smoothie brand in the UK with a market share of 68%. We sell over 2 million fresh, healthy drinks each week in 8,000 outlets - everywhere from Boots to Sainsbury’s to your local deli. We make 100% pure fruit smoothies with fresh, rather than concentrated juices. The team has grown from three to 199 people who work across Europe.

Source: IRI Infoscan epos sales to WE 24/04/07

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