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Launch of makes a child’s unwanted present a thing of the past

As millions of Christmas gifts gather dust in bedrooms all over the UK, an innovative website launches to ensure children receive presents they actually want…

May 15th 2007

Gogoblin, the first and only free children’s wish list site, has launched in the UK as millions of unwanted presents received at Christmas are still languishing, unused, at the back of bedrooms.

Gogoblin aims to be the answer to every child’s and parent’s present problems: ensuring that a child gets what they want on their birthday or for Christmas, and that buyers don’t waste their money buying unwanted gifts. It also means less of a logistical headache for mum: when she is asked what little Johnny wants by umpteen grandparents, aunts and uncles and friends, she can just direct them to his wish list.

Gogoblin is the only site of its kind: designed specifically for children, free, completely safe and secure, and providing some great online shopping for the under 16s.

Jane Manson, Chief Executive of Gogoblin thinks that an easy and fun way to buy wanted kids’ presents online is long overdue. She says: “The idea came to me one Christmas when every item on my childrens’ wish lists had a website address next to it. We have become a nation of online shoppers: an estimated 25 million of us spent £7.66 billion online in the 10 week run up to last Christmas*, and we are also a nation of gift-givers. Children get gifts now not just on birthdays and Christmas, but also for many other reasons: as rewards for good behaviour, when grandparents come to visit, when a new sibling is born. So something like Gogoblin, an online facility which means no more unappreciated presents for kids and teens, and no more worrying about getting it wrong from friends and relatives, is definitely needed!”

Gogoblin does offer a sort of ‘virtual shopping mall’ so that children, and parents of little ones who are compiling lists on their behalf, have some inspiration and shops to browse that are relevant to their age group. It is designed for children and is therefore very visual, with pictures of the items wished for, making it an easy and enjoyable process to put together wish lists.

The site also has a unique functionality for parents (or grandparents, aunts, uncles, friends), where they can view and manage all the wish lists of children they are buying for - nieces, nephews, friends’ children - and the important dates, in one place – Gogoblin’s ‘to-do list’. So the site hopes to take the stress out of gift-giving for everyone – both the wishers and the givers.

Gogoblin supports the WorldVision charity, which works alongside communities in almost 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs. Every time you buy something online through Gogoblin, some of the small commission earned is passed on to WorldVision.

* IMRG Index

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Press contact details:

Gogoblin CEO and press contact : Jane Manson
Mobile number: 07743 955665
Website address:
Email address:

Notes to Editors:

Gogoblin is the first and only free UK children’s wish list site. And, whether you are giving or wishing, you can enjoy some of the best online shopping for the under 16s. To view an example wish list, go to and see the examples on the homepage.

Jane Manson, CEO of Gogoblin, is married to David and has three children: Harriet 14, Hugo 13 and Dora 7. Jane studied Classics at Oxford University and then lived and worked overseas for 16 years, in Dubai and Abu Dhabi, Hong Kong, Calcutta, Vietnam, Ho Chi Minh City, Hanoi, Sydney and Jordan. Her work has included teaching English, TV presenting, staging art exhibitions and running a very successful training consultancy in Hong Kong. She has also worked extensively fundraising for important charities around the world, including a charity for street children in Calcutta, a medical charity for the remotest parts of India, an orphanage in Hanoi, and World Vision, a relief and development organisation in Cambodia. World Vision is the charity supported by Gogoblin.

This press release was distributed by ResponseSource Press Release Wire on behalf of Gogoblin Ltd in the following categories: Children & Teenagers, Leisure & Hobbies, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit