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London, UK, 16 May 2007:

Search engine marketing and online brand reputation company, Netrank, will reveal its first annual 'The Future of Search’ event on Friday 18th May at The HMS Belfast, co-hosted with digital media planning agency Agenda 21. Guest speakers include representatives from Yahoo! and Hitwise.

The event – the first of its kind, will focus upon a new Netrank white paper and will discuss the upcoming challenges that search agencies and companies face as personalisation, social media and web 2.0 interaction impact search engine results. The event centres on Netrank’s forecast for how both search behaviour and the major search engines will change, and what impact this will have on search strategies.

Managing Director of Netrank, Lucy Allen said

“The Future of Search event emphasises Netrank’s reputation as an innovator in the search industry. Search is changing and whereas SEO has always been seen as the remit of the Marketing or the IT department, those businesses that want to maintain strong natural search positions will need to look at a range of techniques and involve their colleagues from PR, Corporate Affairs and even Customer Services departments to help deliver them alongside their SEO agency”

For further details, the white paper can be accessed from Friday 18th May at www.netrank.co.uk/whitepapers

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For further information and a copy of The Future of Search please contact Ellie Precious, PR Manager.
Tel: 07875 091 487, Email: ellie@netrank.co.uk

About Netrank

Netrank (www.netrank.co.uk) was established in 2000 to provide search engine optimisation and online brand reputation services to over 30 blue chip companies. They have offices in London and Exeter, and their wide range of services are used by companies in the UK, USA, Germany, France, Italy, Spain and Scandinavia.

As one of the leading search engine optimisation agencies they have been short listed for several awards including winning The Best Use of Search at the IMAA awards in 2005 for the London 2012 Olympics campaign.





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