THE GREAT BOOKING FEE RIP OFF! Thursday 17 May 2007 PDF Print There is growing concern that ticket booking fees are unjustly expensive and consumers are being ripped off by these additional charges. The issue was recently debated in the House of Commons and Labour MP Ben Chapman called for costs to be spelt out and for consumers to be informed of alternatives to buying through a ticket agency. Until now, for many event promoters there has been no real alternative other than to use a ticket agent. This is about to change as a new breed of ticketing service now allows event promoters to sell e-tickets for their events directly to their customers. eTickets.to has changed the business model, bypassing the need for a ticket agent and slashing the costs for consumers. Research by eTickets.to revealed that consumers pay a whopping 18% booking fee on average when they buy tickets online. This ‘ticket tax’ goes straight to the booking agent, the intermediary who buys tickets from the event promoter and sells them to the customer. This industry is dominated by a handful of major players with a stranglehold on the market – allowing them to set high fees for consumers. With high profits to be made, it’s not surprising that little has been done to challenge the status quo. But the possibilities created by the internet, coupled with a new breed of entrepreneur determined to offer consumers better value, is changing that. As eTickets.to founder Matt McNeill explains “We started eTickets.to because we were fed up paying such high booking fees when ordering tickets. We couldn’t see how they could be justified and set out to create a better way to sell tickets. With eTickets.to extortionate booking fees are a thing of the past - the promoter has total control of the ticketing process and the consumer can benefit from lower ticket costs. He adds “Consumers have grown used to high booking fees, taking the added expense for granted – it’s about time they started demanding reasonable prices.” About eTickets.to eTickets.to is a UK company formed in 2006 by serial entrepreneur Matt McNeill (25). The company services event promoters around the world and is a finalist for ‘Business Innovation of the Year’ in the National Business Awards (South East Region). Through the eTickets.to website any event promoter can start selling tickets for their events in minutes and they get the revenue directly from the customer. eTickets.to don’t charge booking fees, they simply charge the event promoter a flat fee per ticket sold. eTickets.to is suitable for any size of event as there are no minimum charges, so now even school plays and community theatres can benefit from selling tickets online. Clients during the test phase ranged from small club nights to the 45,000 capacity Exit Festival in Serbia. All transaction data belongs to the promoter, so they don’t have to share their valuable customer data with a third party agent that may also be acting for their competitors. The eTickets.to process is completely electronic, with tickets delivered instantly by email, so there’s no expensive postage and nothing to get lost (eTickets can be reissued securely in seconds). For further information please contact: Nikki Wright / Global Publicity firstname.lastname@example.org +447957 434 517 eTickets.to This press release was distributed by ResponseSource Press Release Wire on behalf of Global Publicity in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.