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Email Reaction to enable clients to send CertifiedEmail, recognised by major UK ISPs as a trusted class of email that ensures the delivery of verified email messages to the inbox

London, UK – 17 May 2007 – Email Reaction, a leader in enabling online customer communications, is partnering with Goodmail to enable Email Reaction clients to send CertifiedEmail, a premium class of trusted email.

With this implementation, Email Reaction customers whose low complaint rates qualify them for this class of email will be able to send messages that have an encrypted token attached that verifies that the message is being sent from a legitimate volume email sender. Mailbox providers who partner with Goodmail check for the presence of the token, and route certified emails to the inbox, bypassing any spam or content filters which might otherwise mis-classify the messages as spam. CertifiedEmail is presented to email users with a unique blue-ribbon envelope icon indicating its trusted status, which helps to protect customers from email scams such as phishing, where fraudsters attempt to pass themselves off as legitimate retailers or financial institutions. Links and images are also fully rendered.

Open and clickthrough rates are higher for CertifiedEmail because messages are delivered straight to the inbox, displayed with the creative content intact, and can be clearly identified as trustworthy.

CertifiedEmail has been available in North America since May 2006 and launched in the UK in mid-May with several industry partners, including Email Reaction To date, AOL, Yahoo! and BT are the ISPs that accept CertifiedEmail in the UK.

“We are delighted to have Email Reaction on board with us,” said Jos Burger, general manager for Goodmail European operations. “Email Reaction has strategic relationships with some of the most important brands using email today, and we’re delighted to be working in partnership to make CertifiedEmail availalble to these companies.”

Bryan Black, managing director of Email Reaction, said: “Deliverability is a top concern for our clients. They want to be sure that the emails their customers have opted to receive will reach them. As many as 20% of legitimate bulk emails are erroneously flagged as spam and email users faced with constant phishing attacks need a way to identify messages they can trust. CertifiedEmail provides a guarantee of deliverability and enables email users to clearly identify trusted communications. The programme can only grow in effectiveness as it expands in the UK and additional mailbox providers join.”

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About Goodmail Systems:

Goodmail created and markets CertifiedEmail, a unique trusted-class of email, to provide a safe and reliable means for consumers to identify authentic messages from legitimate volume senders. CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates and email business results (logins, sales) improved by up to 35 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit

About Email Reaction:

Email Reaction is a specialist in enabling online customer communications. Its proprietary Email Reaction technology is available both as a hosted and installed version. It allows users to manage their entire campaign from planning and testing through to broadcast, tracking and measurement of results. Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites with advanced data capture.

Email Reaction was established in 2000 and now delivers solutions to an extensive client list that includes Barclays Bank, Pearson, The Labour Party, MessageLabs and Adecco.

For further information please contact:

Elissa Fry / Sally Forge
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07905 737 077

Claire Thatcher
Marketing Manager
Tel: +44 (0)117 943 5800

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit