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Leading loyalty scheme operator to use smartFOCUS tools to send targeted communications on behalf of its partners to Air Miles collectors

Bristol, UK, 17 May 2007: smartFOCUS, an international vendor of enterprise marketing software, has been chosen by Loyalty Management Netherlands (LMN, best known for Air Miles) to provide the software it will use to manage marketing campaigns. Atos Worldline, an Atos Origin Company, smartFOCUS’ newest partner in Europe, is responsible for project management and the implementation and operation of LMN multi-partner loyalty platform.

LMN is the largest operator of loyalty programmes in the Netherlands. Customers can collect Air Miles at businesses including Shell petrol stations, Albert Heijn stores, Dixons and KLM.

LMN will use smartFOCUS’ multi channel marketing solution, Intelligent Marketing, to gain more insight into its customers, and enable more efficient and cost-effective management of data and marketing campaigns. For the first time, LMN will be able to run campaigns on behalf of its partner organisations, sending highly targeted marketing communications directly to Air Miles collectors. It will be able to provide its partners with greater insight into how customers collect and use their points.

Intelligent Marketing integrates data management, analysis, reporting, multichannel campaign management, and content management across offline and on-line channels. LMN will be able to use a single platform to manage print, web, email and SMS communications.

“Using smartFOCUS software enables us to obtain more insight into the relationship we have with our savers and the relationship they have with our partners,” said Henk Kok, general director of LMN. “We can easily target marketing campaigns with that insight, both for ourselves and on behalf of our partners. We will be able to more quickly understand the requirements of our millions of customers, which will help us improve the service we offer to our partners.”

He adds: “The growth of digital media has dramatically changed how customers wish to communicate with companies, with many customers preferring email and SMS over direct mail. At the same time, we need to exploit the cost benefits of using digital channels more intensively. By working with smartFOCUS and Atos Worldline, we will soon be able to better satisfy customers and save money.”

Curt Bloom, European managing director of smartFOCUS, said: “We see this as a three-way partnership. This project brings together Atos Worldline’s strengths in project management and implementation and operation of multi-partner loyalty platforms, our proven software application and LMN’s expertise in loyalty management. As we seek to expand our partner network in Europe, this project is powerful proof of what we can achieve by working with leading technology consultancies.”

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About Loyalty Management Netherlands (LMN)

LMN is the most successful loyalty scheme operator in the Netherlands. The organisation was founded twelve years ago by Albert Heijn, Maxeda and Shell. More than three million customers collect Air Miles through businesses including Shell petrol stations and garages, Praxis, Albert Heijn, Albert, Gall&Gall, Etos, Dixons, V&D travel office, KLM, Pharos Travel and Leaseplan. Besides the redemption offers that partners provide to their customers, Air Miles offers a wide range of exchange opportunities. Customers can shop online, fly with KLM, book short breaks in hotels and bungalows, rent cars or choose from a wide range of events including day trips, theatre outings, and cinema screenings.

About Atos Origin

Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are EUR 5,5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.

Atos Worldline, an Atos Origin company Atos Worldline is a major European player in the processing of large-volume electronic exchanges, specialising in electronic payment services, CRM and e-services (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. On December 7th 2006, Atos Origin announced the acquisition of Banksys and Bank Card Company (BCC), creating a European leader in Payment Services, with combined pro forma 2006 revenues of EUR 630 million and 4,200 employees.

About smartFOCUS:

smartFOCUS provides software and services that enables companies to manage and coordinate marketing across multiple channels, including email, telemarketing, direct mail and display advertising. The company provides a complete portfolio of data integration, analysis, modeling, campaign planning and management, with integrated budgeting and finance solutions. The result is ‘Intelligent Marketing’, driven by a single view of the customer’s activities across all channels. Marketers can target their communications more accurately, cutting wastage, increasing conversion rates and achieving a better understanding of the customer base.

Users of smartFOCUS’ marketing software include AAA, ABN AMRO, ATOS, Centreparcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and T-Mobile.

smartFOCUS is headquartered in Bristol, UK, with offices in the US and continental Europe.

For further information please contact:
Sally Forge / Elissa Fry
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803 /

Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800

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