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- New Consumer Service Unlocks WAP Sites And Delivers Seamless
Information Service, So Easy Grandma Can Use It -

London, UK – 17th May 2007 – For most of us finding and getting simple information via our mobile can be a slow and frustrating exercise, not to mention costly. MYiOTA, ( launched today, solves this problem with a simple and easy alternative. Simply text ‘iota’ to 60060 and for an initial set-up fee of 50p consumers can be downloading mountains of information for no or a fraction of the ‘normal*’ cost.

MYiOTA rapidly gathers content from services including websites, RSS, SMS services, or blogs, and has been designed so that consumers can readily find out about their favourite team or sport, travel service, or news in fact any service that is available on the World Wide Web or by SMS with just a couple of clicks of their mobile. No waiting while irrelevant pictures download and no nasty mobile bills at the end of the month. Links within results allow you to go to the mobile site or click to call for more information. Many of the MYiOTA services are free and where a charge is applicable the consumer is notified in advance. Typically data charges range between £0.002 to £0.02 per request for information.

Having made a request, information is received and saved within the MYiOTA application, which resembles the familiar SMS format (Inbox, Sent items etc.) widely used and understood by consumers.

Users can pass on the benefits of MYiOTA to their friends with a neat ‘Send to a Friend’ option. Consumers who recommend MYiOTA to three or more friends are entered into the monthly iPod competition. Because the service is a NON-subscription service consumers are in control of their costs.

“MYiOTA has been developed following extensive trials with a diverse cross section of mobile consumers. Key to our service is the ease with which it can be used and re-used. In our trials even the older generation found the services useful and ‘simple’ to use.” said Bruce Eley, CEO MYiOTA. “Information received is saved much like a regular SMS text, into the Inbox. Users can then file their favourite sources of information for one-click re-use, such as familiar train journeys, specific news topics or sports results.”

MYiOTA is a service dedicated to providing today’s mobile users with a fast, efficient mobile information service that will become as invaluable as the phone itself.

To download the MYiOTA application to your mobile phone handset, simply text ‘iOTA’ to 60060.

- ENDS -

Note to editor:

* Normal: mobile information services such as news sites and information portals are usually charged as a premium text service or based on the amount of data that is downloaded.

About MYiOTA

MYiOTA is a service from iOTA Sphere ( iOTA's mission is to become the dominant force in mobile converged data services and open access to the huge array of internet services through a re-usable mobile On-Device Services solution. The vision is to see proliferation of new services by providing open source tools that empower development communities to enrich service availability.

iOTA Sphere’s aim is to be creative and, by keeping mindful of market forces, flexible in direction. The goal is a reputation for high integrity, happy customers, great quality and being fun to work with. iOTA's patent-pending technology transforms the way services are managed. By managing the life-cycle of mobile services, the service provider retains control over visibility, discoverability, usability and cost of services while able to allow third-party content providers to deliver services directly to mobile devices.

For further press information, please contact.

Andrew Durkin
T: +44 (0) 1628 502600

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Consumer Technology, Computing & Telecoms, for more information visit