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Online retailers go international with Celebros’s search and navigation solution

LONDON, May 22, 2007 -- One of the most tangible outcomes of the Internet era is the relative ease with which it is now possible to conduct business internationally. As a result, more and more eCommerce shops are taking advantage of the “low entry fee” to sell their goods in countries around the world. Because of the laws in the European Union as well as the uniform currency, it is easier for countries in Europe to move ahead on this up and coming trend.

At the same time though, several barriers still exist to selling internationally; at the backend for example, there are tax and logistics issues to solve. At the front end, there is language and culture; that is, customising the shopper experience to the country and language and thereby ensuring shoppers perceive the foreign eCommerce site as local. This is where Celebros’s expertise lies.

Verbaudet and Peter Hahn: two European retailers on the international e-commerce scene with Celebros

A number of Celebros’s customers have overcome the barriers to internationalisation using the company’s local versions of Celebros’s Qwiser™ Salesperson search and navigation solution. Verbaudet, headquartered in France and Peter Hahn in Germany, are just two of Celebros’s clients who, after excellent results in their native countries, turned to the company to implement Qwiser search in other languages. These two respected retailers now operate sites in the UK, France, Germany and Spain.

In pointing to the advantage of using one solution for multiple sites, Tal Rubenczyk, Celebros VP Marketing explains, “The great benefit to online shops is that they get the same excellent search across all languages. This in particular is important for maintaining the coherence of the site’s brand and image. The different language versions of Qwiser Salesperson search are customized for international eCommerce sites by professionals who already understand the shop’s catalogue, the domain, as well as the target audience in the country they want to reach.”

Indeed, Celebros’s foreign language versions are developed in-house by native language speakers, algorithm developers and search experts.

Celebros search is global

The Qwiser Salesperson solution has been integrated by hundreds of customers, from huge to small shops, in 7 different languages in 11 countries around the world. It raises revenues for eCommerce shops around the globe by providing shoppers with the means to engage in a simple and rewarding shopping experience in their mother tongue. Shoppers’ queries are always understood, relevant results are returned and the desired products are retrieved – no matter the language.

About Celebros

Celebros ( is the leading international provider of self-learning search and navigation solutions for online shops. Responsible for generating hundreds of millions of pounds in online sales annually, Celebros’s solution is used by hundreds of customers worldwide. Through rewarding online search and navigation, Celebros solutions increase sales at e-commerce sites worldwide such as Avon, Conforama, Karstadt, Reader’s Digest, Redcats, T-Online, and more. The company has offices in London, Paris, Munich and Santa Barbara, CA.


Simon Peirson
UK Sales Manager
Tel: 0870 366 5274

This press release was distributed by ResponseSource Press Release Wire on behalf of Celebros Ltd in the following categories: Business & Finance, Computing & Telecoms, for more information visit