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Wine Intelligence to Launch Bi-Annual Global Industry Study, Powered by GMI

With new Vinitrac Global survey, market research firm reveals meaningful insights on consumer wine habits in 11 countries

London, May 22nd, 2007 – Wine Intelligence, a London-based market research firm specialising in serving the global wine industry, today announced the forthcoming publication of Vinitrac Global, its comprehensive bi-annual survey of consumer wine habits in 11 countries. The study was powered by GMI (Global Market Insite, Inc.) who provided global consumer panels for the research. Wine Intelligence will present a summary of findings of this year’s first Vinitrac Global research report at the London International Wine and Spirit Fair this week, with a second edition to run in September 2007.

Vinitrac Global, the first study of its kind, will enable wine businesses to track the health of their products, and measure the impact of their marketing activities worldwide. It will offer valuable insights on markets representing the 200 million most affluent and high-spending wine drinkers in the world, including Australia, Canada, Denmark, Finland, Germany, Japan, the Netherlands, Ireland, Switzerland, the UK and the USA. These markets were selected on the basis of their exposure to international wine brands, and their potential for future wine consumption growth. Wine Intelligence is planning to expand future editions of Vinitrac Global to include consumer insights from France, Spain, Sweden and Russia.

The research report will provide wine businesses with insights on:

· Wine consumption frequency and spend

· Country of origin consumption and perceptions

· Varietal usage

· Attitudes to closures

· Involvement in the wine

· Brand awareness, usage and perception

· Still and sparkling wines

“For the first time, the global wine industry has a powerful and cost-effective international consumer research tool at its disposal,” explains Lulie Halstead MMRS, chief executive of Wine Intelligence. “Companies can use our study to gain better and more consistent insights across a range of key international markets, and to create and measure individual market or global strategies across multiple marketplaces.”

“Wine businesses are faced with two challenges today: increasing global competition, and the ever-changing wine tastes of global consumers,” adds Dietmar Walter, executive vice president, EMEA for GMI in London. “Boutique market research firms such as Wine Intelligence are smart about leveraging online consumer panels to enable their clients to remain agile by keeping the finger on the pulse of emerging wine preferences and consumption behaviours in real time, around the globe.”

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Note to editors: To download a copy of the Vinitrac Global executive summary report, please go to or email us at or

About Vinitrac Global
The data for the Vinitrac Global study was collected in Q1 2007 using GMI’s global consumer panel. A representative sample was collected in each of 11 countries, including Australia, Canada, Denmark, Finland, Germany, Japan, Netherlands, Ireland, Switzerland, the UK and the USA. Sample was 1,000 wine drinkers in each country, except for the USA (n = 2,000), and Switzerland and Ireland (n = 500 respectively). All data was weighted to be representative of monthly wine drinkers in their respective country. For further information about the methodology behind the Vinitrac Global study, please contact GMI at or Wine Intelligence at

About Wine Intelligence Ltd.

Wine Intelligence is the leading research-led strategy consultancy serving the global wine industry. It conducts client-specific research projects to enable companies to gain greater insights into markets and consumers, and helps business leaders develop business strategy and marketing plans. The company also assists businesses in developing new brands, and in formulating and communicating marketing messages within the industry. For more information, please visit

About GMI

GMI (Global Market Insite, Inc.) is the only provider of comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2,000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, providing reach to six million consumers and spanning across 200+ countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2006, the company ranked #93 in Inc. Magazine’s Inc. 500, #4 in Deloitte’s Technology Fast 50 for Washington State and #105 in Deloitte’s Technology Fast 500 for North America. Please visit us online at or email us at

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