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LONDON, UK, 23 MAY, 2007

Cable operators cannot afford to become complacent, and must move quickly to invest in new infrastructure, warns a new report, European Cable: strategies for success, published by Analysys, the global advisers on telecoms, IT and media ( Operators that do not adopt M-CMTS and DOCSIS3.0 cable technologies in order to keep their content delivery methods at the cutting edge will increasingly be squeezed into a corner by competing telcos and broadcasters, says Analysys.

“Cable operators will find it hard to keep up with the financial might of telcos, as their profitability is more akin to that of unbundlers,” says the report’s author, Martin Scott. “Cablecos’ key assets are their subscriber bases, not their networks, and in order to maintain these they must ensure that their infrastructure can provide the best content in new and innovative ways that surpass the telcos’ offerings. Cable operators need higher broadband speeds to do this.”

Key findings from the new report include:

· In a commoditised market cable operators should not continue to compete with unbundlers on price, and instead should focus on adding value to service bundles in order to increase overall ARPU despite decreased revenue per service.

· Of possible upgrades to the next generation of cable networks, the newly standardised DOCSIS3.0 and an M-CMTS architecture are the most significant, as they offer higher bandwidths, greater flexibility and cost-saving potential.

· Small trials of pre-specification DOCSIS3.0 technology will help to indicate larger demand trends and to highlight provisioning issues that may be encountered once fully specified DOCSIS3.0 is available. Rolling out pre-specification DOCSIS3.0 on a large scale now will not give the best return on investment.

This new report identifies the strengths and weaknesses of the European cable product portfolio, in terms of pricing and bundling. It also looks beyond present cable broadband technology to suggest how cable operators can provide faster and more diverse services.

The report is available to purchase online at, priced at GBP1700 (approximately EUR2450) plus VAT.

For more information, telephone Analysys on +44 (0)1223 460600 or email

Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector.

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