KEEP YOUR CHILDREN SAFE IN THE SUN THIS SUMMER Wednesday 23 May 2007 PDF Print In the last few years we have all become more aware of the dangers of spending too much time in the sun but just how much is too much? And what can we do as parents to ensure that our children aren’t put at risk of developing skin cancer? A glowing sun tan is often thought of as a sign of good health but it is in fact a symptom (or body warning mechanism) that the skin is trying to protect itself from further damage. As babies and children have thinner skin than adults and less protective skin pigment, they are at much higher risk of damage. Just one occasion of blistering sunburn in childhood can double the chance of developing a serious skin cancer in later life and as this is now the most common form of cancer in the UK it is a very real threat to us all. Doctors believe that these statistics could easily be reduced with increased awareness to the dangers of sun exposure and by taking appropriate preventative measures. OUR TOP FIVE TIPS FOR KEEPING YOUR CHILDREN SAFE IN THE SUN. 1. Stay in the shade during the hottest time of the day (11am – 3pm). 2. Invest in good quality SPF 50+ clothing. See the end of the article for our product recommendations. 3. Keep the neck and head covered with a wide brimmed hat. 4. Use a high SPF (at least factor 15) sun cream on all areas not protected by clothing. 5. Wear good quality sunglasses. Although many effects of sun damage don’t appear until later in life it is essential that we take action now – before it is too late. Product recommendations: For Babies: Keep your little ones arms and legs covered with this great new exclusive long sleeved sun suit from Sun Emporium. Available in sizes from six months to fourteen years it offers excellent UV protection, is comfortable and fast drying made from UPF50+ fabric. From £24.95 For Practicality: For easy of use and practicality look no further than a Mitty James Beach Robe. Throw it on after a swim, go for a walk or play on the beach. Rated SPF50+, it is one of the most practical user friendly products on the market. Everyone should have (at least) one! They come in a whole range of colours and in sizes from 6ths to adult. From £28.99 For Girls: A cute two-piece set from Sposh Ozone. Fast drying and practical with SPF50+, they let your little girl retain her fashionable self whilst remaining protected. In sizes from five to fourteen years, £39.99. For Boys: Lion in the Sun T shirt and Boardie shorts. Lots of styles to choose from and you can mix and match. T shirts £16.95 and boardie shorts £14.95. Available in sizes from one to fourteen years. IF YOU ONLY BUY ONE PIECE OF SUN PROTECTION WEAR FOR YOUR CHILDREN THIS YEAR, MAKE IT THE LONG SLEEVED SUIT FROM sun emporium. IT COULD SAVE YOUR CHILD'S LIFE. All the items mentioned above are available from Kids Kaper, the UK’s leading stockist of Sun Protection clothing. Kids Kaper is an internet-based webshop that specialises in sun protection swimwear. They sell a full range of sunsuits, swimshorts, UV t-shirts and sunhats for babies, children and adults in a range of bright and fun fashionable styles. All of their clothing carries a UPF rating of 50+ (ultraviolet-protection factor) that tells you how much UV the fabric blocks for example UPF 50 means that only 1/50 of all UV rays (2 percent) can shine through. www.Kids-kaper.co.uk stock a huge range of items from LION in the SUN, SPOSH, Konfidence Jackets and some fantastic beach robes from Mitty James, sizes range from 3 months to adult. They are also the sole UK stockists of the innovative long sleeved Sun Emporium suit. Orders are usually dispatched within 24 hours and postage within the UK is free on all orders over £30. Please feel free to take a look at the full range at www.kids-kaper.co.uk All of our clients high res press ready images can be downloaded from our web site at www.asclearas.com May 2007 For press information and product shots please call Siân at as Clear as PR on 08702 854854 or email firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of as Clear as PR in the following categories: Children & Teenagers, Men's Interest, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Environment & Nature, Travel, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.