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Reading, UK, 23rd May, 2007 – NetOp Tech Ltd, the UK subsidiary of Danware, today launches a free of charge channel marketing tool called eDTM, which will give partners access to NetOp marketing templates that can be localised with personal content, requiring no HTML knowledge whatsoever.

eDTM is a hosted ASP solution that allows each reseller to manage their own lists locally (ensuring data integrity), as well as campaign monitoring and follow up. NetOp can monitor and benchmark campaign statistics to advise partners how to make marketing efforts even more successful.

Croft Technologies, ADA Networks, Virtual Network partners, Handd, Blue Beam and Miragetek have all joined the NetOp channel in the past six weeks, bringing the total network of resellers up to 24 since the company’s launch in October 2006.

Mick Keeble, MD of Croft technologies said “Signing with NetOp has allowed us to complete our product portfolio, as their software offering is excellent. We have already had considerable success in the remote control market and eDTM will make a big difference to how we communicate important information to our customer, making sure our messaging is consistent and up to date.”

“The introduction of this tool marks yet another way that we’re giving back to our partners. We know that the best results come from those resellers that have the support and assistance to promote our software to its best. We will be providing training free of charge, either on-site or via webinar, so that our channel is shown how to use this tool to its maximum potential,” said Mike Kibblewhite, Managing Director of NetOp.

This system has been put in place by NetOp specifically for partners who don’t have their own campaign tool, allowing the network to adapt and execute professional campaigns at low cost.

Beth Jones, Marketing Manager at NetOp said; “The implementation of this tool is a move towards dialog and permission based marketing, something our customers have been asking for. Ultimately, this helps us to communicate more effectively with our customer base, delivering truly relevant content to those who have specifically requested it.”

A full list of partners can be found at the web site (


About NetOp

NetOp Tech Ltd is a wholly owned subsidiary of Danware A/S, which develops and markets software based on NetOp technology.

The company has three business areas:, NetOp School, NetOp Remote Control and Security. NetOp School for educational purposes; NetOp Remote Control for control of one or more computers; and security products include Danware’s NetOp Netfilter and NetOp Desktop Firewall, which is a distributed firewall for monitoring of processes and communication on computers.

Danware products are sold in more than 80 countries worldwide, and in 2005 turnover was approximately DKK 91.3m. Danware is listed in Copenhagen and forms part of the SmallCap+ index

Press contact :

Vikki Chowney
Six Degrees
Tel: 01628 480280

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