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Proven digital voucher scheme to unite independent and branded restaurants

London, May 23, 2007 – Andromeda, the leading supplier of Electronic Point-of-Sale (EpoS) systems to the food delivery industry whose clients include Itsu, easyPizza, Papa John’s Pizza, The Bombay Bicycle Club, New York Pizza and hundreds of independent restaurants have announced a unique alliance with i-movo, the digital voucher specialists.

Under the terms of the agreement, Andromeda’s EpoS system will accept and validate i-movo promotional vouchers in realtime. Owing to the unique nature of Andromeda’s system, this facility can be made available to all restaurants that use Andromeda’s system with no additional integration effort required from the restaurateur.

“Andromeda has always been focused on driving additional business for our restaurateurs and this opens up a new spectrum of marketing possibilities,” said Ben Portsmouth, CEO of Andromeda. “Consumer goods companies and publishers who want to run sales promotions featuring discounted or free dining offers can now do this digitally. Loyalty scheme operators can now allow their members to order reward vouchers for instant use. Our restaurateurs themselves can market to their customer to encourage trade during off-peak hours”.

“At a stroke, Andromeda have created a formidable sales promotion and marketing property,” said David Tymm, CEO at i-movo. “Removing paper from the equation makes vouchers instant to distribute, which will lead to greater consumer participation and increased Return on Investment from marketing spend. This initiative bears the hallmarks of all i-movo projects: great value for the consumer, zero financial risk for the issuer and instant measurement of results”.

About Andromeda
Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza ( in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.

More information on Andromeda is available at, email on, or call Kevin Duck on +44 870 1188 010.

About i-movo
i-movo is a private company jointly owned by private individuals and directors of Conchango PLC and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute promotional currency to mobile phones with redemption using existing retail infrastructure.

For further information on i-movo, please visit or contact David Tymm at i-movo, or telephone +44 (0) 207 261 4449.

This press release was distributed by ResponseSource Press Release Wire on behalf of Andromeda in the following categories: Consumer Technology, Food & Drink, Business & Finance, Computing & Telecoms, for more information visit