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Research shows that UK residents are now spending a record £32.2 billion on visits abroad1.

However, results from a new survey by Stugeron 15 travel sickness treatment, show that despite this increase in travel only 4% of Britain’s children enjoy family journeys and a huge 91% of parents would like to know how to improve journeys for their children and make the experience safer and more enjoyable for everyone (survey of 800 parents with children of ages between 5-12).

Child behavioural expert and BBC presenter Kris Murin offers some useful tips to parents:

Keep children entertained on long journeys - simple car games like road bingo are a fun way of keeping kids busy without affecting the concentration of the driver. Moans and groans can be kept to a minimum by engaging with your children which will help to improve overall family dynamics

The holiday experience should start from the moment you leave home, not just when you arrive at your destination, so try to get excited about the journey before setting off and encourage your children to do the same

Take breaks whenever possible to break up long journeys and keep boredom at bay

Prevent family members from associating travel with previous negative experiences such as travel sickness - be prepared and take a motion sickness remedy before you leave

Stugeron®™15 is the number one brand for travel sickness - it can be taken two hours before the journey and prevents travel sickness for up to eight hours. Treating with Stugeron®™15 will help you and your family arrive at your destination free of travel sickness, and is also more likely than other travel sickness tablets to leave the sufferer alert and ready to enjoy the rest of the day’s activities.

Stugeron® 15 contains cinnarizine. Always read the label and ask your pharmacist for advice.

Note for Editors

Stugeron ®™15 costs £2.60 (RRP) for 15 tablets and is suitable for all the family aged five years and over.

1. UK National Statistics - International travel 2005

The findings of this research are copyright of Stugeron®™15 and the figures should be used only if credited to Stugeron®™15.
800 men and women were questioned in a national online survey at the end of February 2007.All respondents had children aged between 5-12

Louisa Canavan
Account Manager
Spink Consumer Relations
Tel: 01444 484888

This press release was distributed by ResponseSource Press Release Wire on behalf of Spink in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, for more information visit