Over 60% of SMEs Feel their Websites Don’t Reflect their Company Brand Thursday 24 May 2007 PDF Print Mediasurface (UK, AIM: MSR), the fastest growing content management solution provider, announces the results of a survey at Internet World to investigate the views of small and medium sized businesses on the relevance of the web. 24 May 2007 – A survey carried out by Mediasurface in May at Internet World asked 179 attendees, from businesses with a turnover of less than £5m, some key questions about how they are using their websites. Whilst 61% of smaller businesses do not believe that their website reflects their company’s brand, 52% of individuals in these companies are unaware how often their sites are updated. These were two of the key findings of the survey that also revealed: · A staggering 1 in 10 small businesses still do not have a web presence · 37% of companies update their website weekly and 11% undertake this monthly · Despite the wide-ranging publicity on Web 2.0, 41% of people were still unaware of Web 2.0 · Of the companies that are aware of Web 2.0, only 37% believe that it will impact their business With 61% of smaller businesses feeling that their website did not accurately reflect their company’s brand or communications messages, it is also interesting to note that only just over one third (37%) of companies updated their websites more than once a week. Dynamic, current content is a key factor in delivering a positive impression to website visitors and to keep them returning so updating content regularly is a key factor. The fact that 11% of companies who took part in the survey still do not have a website is a worrying statistic. Since a website is a company’s ‘virtual shop window’ and often the first port of call for many potential customers, visitors are highly influenced by the look and feel, ease of use and accessibility of information. In any competitive marketplace, a company without a website can be overlooked and may not even be taken seriously; however the results of the survey reveal that 1 in 10 smaller businesses are still not taking advantage of this critical business and marketing tool. Andy Peart, Chief Marketing Officer at Mediasurface commented, “With Web 2.0 increasingly being covered in the media, it was interesting to see that 41% of SMEs surveyed had not heard of it, implying that the message may be getting through to larger businesses but not as efficiently to the smaller business community. Emphasising this point, of those SMEs that had heard of Web 2.0, only 37% felt that it would have a positive impact on their business. There is still a great opportunity to show SMEs the true value of effectively managed web content and to illustrate that Web 2.0 is all about using the power of the web for business advantage.” Ends About Mediasurface: Mediasurface (UK, AIM: MSR) develops, markets and implements Web Content Management (WCM) software that help businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities. Its flagship product Morello has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for enterprise clients such as The Home Office, Citigroup, AEGON and Worldwide Wrestling Entertainment who delight in using it. Pepperio is a one-stop-shop package for SME’s exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run a professionally designed website for a low fixed monthly fee. Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and AsiaPacific. The company’s HQ is Mediasurface House, Newbury Business Park, London Road, Newbury, Berkshire, RG14 2QA, UK, +44 (0)1635 262000. www.mediasurface.com Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the AIM. Ends For more information please contact: GBC 02083221922 firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Onechocolate Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.