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Broadcast specialist markettiers4dc is delighted to announce Russell Amerasekera is to join its panel of expert presenters for Holiday ‘07, the interactive travel themed WebTV series aimed at people wanting to know more about holiday destinations.

He will be hosting numerous shows on the website which has shows lined up with brands such as the Oman Tourist Board and Airtours over the coming weeks.

An enthused Russell stated “In the past few years the internet has become the undisputed research tool of choice for just about everyone who is planning any sort of travel experience, from a romantic weekend in Paris to an eco cruise to the Galapogos islands. Holiday ‘07 taps in to an increasing need for credible, expert advice but delivered in a fresh, dynamic and entertaining way”.

Russell has a wealth of experience having spent 15 years in the travel industry, two of which were as part of the regular presenting team on ITV’s former flag ship travel programme, ‘Wish You Were Here….?’ . His most recent role was performing in a prime time celebrity reality series for Sky TV called Road Raja where he spent a month filming in India driving taxis, rickshaws and delivery trucks on the congested streets of Mumbai with Julie Goodyear, Caprice, Keith Allen, Dennis Waterman and Tania Strecker!

Russell was the anchor presenter on BBC1’s prime time travel and human interest series ‘Perfect Holiday’. He also presented regularly on BBC1’s Holiday 2003/4 and has recently hosted a daytime series on Channel 4 called ‘Holidaymaker’, aimed at young people who are seeking to enter the travel and leisure industry.

Holiday ‘07, the ongoing WebTV series, has a variety of interactive live shows that are archived on the site for the public to subsequently view on-demand. Further traffic to the shows is generated by coverage secured via relevant websites that pre-promote the series thus making online users further aware of the content. More than twenty websites have participated to date including leading ISPs such as Tiscali, AOL and Lycos, in addition to specialist travel websites.

Recent brands that have signed up to the series are Royal Caribbean International, the Fundacion Ibiza and Formentera, The Malta Tourist Office, Texas Tourism Office and Saga Holidays. Shows take the form of ‘on the couch’ style interviews with expert spokespeople interspersed with relevant travel footage. Combined with Russell’s travel knowledge and presenting expertise, the WebTV shows are set to continue engaging and inspiring an audience keen for information to help them make their next holiday destination decisions.


For further information please contact markettiers4dc:

Karen Brooks - 020 7253 8888 /
Jamie Evans - 020 7253 8888 /
Nik Harta – 020 7253 8888 /

Additional information:

Travel & Online Statistics:

Existing statistics (please see additional information below) already show that online is vital for consumers who want to research their holidays but a survey points directly to an on-demand service as ideal for British consumers. 39% of respondents would rather do their research at a time to suit them and the majority of respondents agreed that although mainstream television travel shows are useful, they do not give enough detail on a particular location (31%) or they are not aired at convenient times (20%).

Further statistics available on request

More than half of all holidays and flights are due to be booked online in 2007, the first time that web sales will have overtaken the high street (Thomson)

Tourists use professional services and advice offered by travel agents but use the internet to find information – online and traditional distribution channels coexist in the travel industry.

Britons booked more online holidays than any other Europeans (Hitwise, Sept 2006)

UK expenditure on independent holidays (those NOT booked through high-street agents), has more than doubled from £5.5 billion in 1998, to £11.7 billion in 2005. The number of independently booked breaks (including call centre bookings) has risen by 60% since 1998 (Mintel)

Almost 20 million people are expected to book a flight or holiday online in 2006. 32% of holidaymakers, over the age of 55 and willing to make their own holiday arrangements, use websites. 31% of the same group of people book online (Hitwise, September 2006 )

A study carried out by Nielsen / Net Ratings in 2005 showed that 54% of British web users visited a travel site representing over 14 million people every month, with the over 50s market booming and 86% of all British surfers aged over 50 visiting a travel site in the last year with 1.5 million of them visited the secure pages of travel websites to book in September 2005 (latest figs at time of report). Silver surfers in their 50s and 60s are the fastest growing group of web travel bookers.

These figures show that the internet is not just a young person’s tool but that the over 50’s are “looking and booking” online more than their younger counterparts – accessing the secured section of travel websites to make bookings much more regularly

The same report showed that cruise lines are particularly popular with this age group, being twice as likely to be visited by those aged 50+

Russell Ameraskera: A photograph of Russell is available on request


Notes for Editors:

Since its founding in 1994, markettiers4dc has been at the forefront of developing broadcast PR strategies for clients, especially in the consumer communications arena, and in pioneering innovative services to deliver broadcast coverage. The company, now 80-strong, already runs a thriving radio, television and WebTV studio complex at its Farringdon HQ.

Further information on markettiers4dc is avaialable at

Media enquiries to:

Nik Harta
T: 020 7253 8888

This press release was distributed by ResponseSource Press Release Wire on behalf of Markettiers4DC in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Travel, Media & Marketing, for more information visit