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The new generation of equipment: the jury’s favourite

German manufacturer Siedle has taken away prizes in three important design competitions for its new in-house telephones. Within a few weeks, it won the red dot design award, the iF product design award, and the Innovation and Design Award at the Milan LivinLuce-EnerMotive trade fair.

In two of the competitions, the Siedle telephones made it among the elite of the prize-winners: in the red dot design award, they received the rating “best of the best”, while at LivinLuce they made it to the “Top Selection Design”. These honours are reserved for supreme products with a design that the experts on the jury not only regard as inspired but also as pointing the way to the future.

The judges are not only guided by the superficial beautiful exteriors. Examples of other assessment criteria used in the competitions are quality of styling, workmanship, material selection, level of innovation, environmental compatibility, ergonomics, safety and universal design. The universal design category is used to describe a style that is directed towards simple, safe and intuitive operation – hence also suitability for elderly users. This operating safety is one of the key features of Siedle telephones. Another is the high level of individualisation for the devices, which thanks to the choice of twelve materials and surface finishes can be adapted to personal preferences and furnishing styles.

The verdict from the high-ranking members of the jury confirms the concept of Siedle head of design Eberhard Meurer who has pursued radical new paths both in terms of the previous models and also in the competition. The origin of this design concept lies in the aim of allowing the greatest possible level of individuality with a large number of surfaces and colours. Mere painting or foil laminating was out of the question. The quality of the product was to be expressed by the authenticity of the material. Siedle therefore developed a double panelling that can be made of stainless steel, aluminium or precious wood veneer. This shapes the effect and character of the product. In contrast, the body between should play a minor role and is therefore either translucent or kept as neutral as possible.

With a view to ergonomic operation, the design consciously resists the trend towards miniaturisation. It is oriented towards physiological requirements. Receiver, buttons, monitors and inscription fields are designed to ensure that they can be used easily and safely.

The competitions

The iF product design award is among the world’s oldest and most famous design competitions. This year 2,292 products from 35 countries were competing for the honours. Further information:

The red dot design award is one of the leading and also largest competitions in the world of design. Every year since 1955, the Design Zentrum Nordrhein-Westfalen in Essen, Germany, has been selecting and officially honouring outstanding design quality during an exhibition. Applications in the product design category came from 2,548 participants in 43 nations. Of these, 43 received the coveted “red dot: best of the best” award. Further information:

The Innovation and Design Award is awarded as part of LivinLuce-EnerMotive, the most important Italian trade fair for structural engineering and lighting. It particularly honours the most important innovations among the exhibitors. In 2007, 50 award-winners were selected from 1,043 participants, of whom six received the top selection in the design category. Further information:


Siedle unveils new range of hands-free entry phones

Siedle is extending its range of door telephones with hands-free units that enable greater ease of use and increase security. Their main characteristics are compact dimensions, ergonomic design, ease of operation and availability in a wide range of styles.

The hands-free intercom units function without any involvement from the people talking: an electronic control system recognises the direction of voice communication and suppresses any ambient noise. One touch of a button is sufficient to accept and end a call, similar to picking up and putting down a regular handset. The distinct shape, size and position of the call button highlight its central function, and a mouth symbol provides an unambiguous indication of its purpose. Siedle thus avoids an important safety risk, namely that of a user inadvertently pressing the door opener instead of the call button and admitting any visitors before they have been identified. The distinct, ergonomically conceived design eliminates this risk of confusion. In fact the central call button is so easy to find and operate that it won’t matter if you have mislaid your spectacles. And if your hands happen to be full, you can even use your elbow. This clear design also makes the units suitable for elderly users.

Apart from safe operation, the design also focuses on individual styling. The hands-free units can largely be adapted to the style of the building or furnishings. They are available in twelve standard models, including stainless steel, aluminium, a number of paint finishes, laminated precious wood veneers and real gold plating. And wherever technically feasible, Siedle can also cater to special requirements for material or finish. “Siedle-Individual” – the extremely versatile design concept – was launched in 2006 with the Siedle in-house phones and has since received a number of design awards.

Thanks to their small height of only 23 millimetres, the hands-free door phones are even suitable for installation in narrow hallways. As members of Siedle’s In-Home bus family of products, they can be freely combined with all Siedle bus call units, whether audio or video and with or without receiver. Planners and building contractors can thus respond flexibly to users’ design requirements, without having to take account of them while still preparing wiring diagrams.

For more information, please contact:

Elise Bulger
Senior Account Director
Tel: +44 (0) 20 7479 5608

This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Construction & Property, for more information visit