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Poll to be launched today by Jon Dee at The House of Lords

London, June 5th, 2007 – 86.5 percent of people polled in 14 countries believe that Governments should do more to combat climate change. Eight out of 10 people think that incandescent light globes should be phased out globally, and 85.5 percent are worried about the impact that climate change will have on the world’s children.

These are just some of the key conclusions from the first annual World Environment Review poll conducted with 14,000 people in 14 countries, and powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.) The findings are being released ahead of tomorrow’s G8 summit in Germany where climate change is expected to be top of the agenda.

To underline the international nature of climate change, three out of four people questioned across the 14 countries feel that the seasons are not arriving at the same time of year any more.

79.5 percent of people felt that Governments should make it easier for them to buy renewable electricity, and a further 90 percent felt that all electricity should contain a minimum 25 percent of power generated from renewable energy sources, such as wind and solar power.

62 percent of Chinese and 63 percent of Indians said it would be appropriate for developed countries to demand restrictions on carbon emissions from China, India and other emerging economies.

Germans and Britons both thought that the biggest threat to the world’s climate was the U.S. Government policy on climate change. 27 percent of Germans and 25.5 percent of Britons felt this way.

Many other countries identified the destruction of rain forests and old growth forests as the biggest issue – India, The Netherlands and Brazil expressed the biggest concerns with 40 percent, 34 percent and 33 percent respectively.

Initiated by Australian environmentalist Jon Dee, this is the first international public opinion survey on climate change since the release of the latest IPCC report *. Mr Dee and Lord Jay are launching the poll today at The House of Lords in London.

“There is very serious public concern about climate change, and the poll shows that people across the world want Governments to take strong action on the issue,” said Mr Dee. “A lot of the action that the public want to see internationally is legislation and incentives that will make it easier for people and businesses to combat climate change.”

Other key research findings include:

· 79.5 percent of people polled think Governments should enforce minimum energy efficiency standards on major white goods appliances.

· 50 percent want Governments to put an environment tax on 4WD cars.

· 81 percent want Governments to raise fuel efficiency standards for cars and light trucks, and 88 percent think Governments should do more to increase the sales of hybrid cars.

· 85 percent want Governments to do more to increase the use of public transport.

· People felt that Governments should make it easier for them to buy the following: renewable electricity (79.5 percent), energy-efficient products (74 percent), solar panels (72 percent), hybrid cars (75 percent) and carbon offsets (42.5 percent).

Half of those polled (50.5 percent) thought Governments should impose a carbon tax on all domestic and international flights.
Only 52 percent of people switched off appliances at the plug before going to bed, and only 37.5 percent had saved energy by washing clothes in cold water.

Only 22 percent believe that Governments should do more to increase the use of nuclear energy. This was the lowest score of alternative energy sources, with geothermal, hydro, tidal, wind and solar power all scoring higher. Concerns about climate change and energy security are not leading people to embrace nuclear power – their major alternative energy preference lay with solar and wind (86 percent and 80.5 percent respectively).

Of the 14 countries polled, Italians were the most concerned about climate change (96 percent). The Americans and the Dutch were the least concerned with 74 percent and 67.5 percent respectively.

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Jon Dee is available for interview in London on +61 414 971 900.
*The Intergovernmental Panel on Climate Change (IPCC) Poll, May 5th, 2007

Note to editors:

An event to launch the findings of the 2007 World Environment Review poll will be held at 6:30 pm today June 5th in the House of Lords (Moses Room). The speakers are the poll’s initiator Jon Dee and Lord Jay of Ewelme.

For more information: or +44 (0)20 8322 1922.

To download more information about the annual World Environment Review, please go to

About the annual World Environment Review
The 2007 Annual World Environment Review was initiated by Jon Dee and conducted in May 2007 using GMI’s online data collection platform and global consumer panels. A 200-1,000 representative sample based on age, gender, and where applicable, geographical region, race and ethnicity, was collected in each of 14 countries, including Australia, Brazil, China, Denmark, France, Germany, India, Italy, Netherlands, Norway, South Africa, Sweden, the UK and the USA. For further information about the annual World Environment Review methodology, please contact GMI (Global Market Insite, Inc.) at

About Jon Dee

Internationally, Jon Dee is best known as the founder of ‘World Environment News’ – the leading news service of its kind. Established 11 years ago, it is now read by millions of people every year at the rate of one million pages a week. In Australia, Jon is best known as the Founder and Chairman of Planet Ark – a not-for-profit organisation he started with close friend and former Wimbledon tennis champion Pat Cash back in June 1991. He personally lobbied Australia’s Environment Minister to introduce a three-year phase-out of incandescent light bulbs, and obtained industry support for this move. The result was a world first – the Australian Government announced plans to phase out and ban incandescent bulbs in favour of energy-saving globes.

About GMI

GMI (Global Market Insite, Inc.) is the only provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world’s largest, highly profiled, double opted-in managed panels, providing reach to six million consumers in 200+ countries. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2006, the company ranked #93 in Inc. Magazine’s Inc. 500. For more information, please visit us online at or email us at

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