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TOPIC: Desang Ltd donates £1 to Diabetes UK for every kitbag sold
NATIONAL DIABETES AWARENEWS WEEK June 10-16th 2007

Diabetes is a huge health problem, and it’s on the rise. In December 2006, the United Nations agreed to hold an annual ‘World Diabetes Day’ in order to help draw attention to this threatening disease. Desang Ltd is helping to raise money for Diabetes UK via sales of its kitbags.

Desang sells kitbags for people with diabetes – estimated at more than 2 million people in the UK today. Diabetes UK has over 170,000 members and is the UK’s leading charity for people who have diabetes. For every kitbag sold in association with Diabetes UK Desang Limited will donate £1 to Diabetes UK

The kitbags keep everything in one place, making living with the condition just that little bit easier. Resembling a Filofax, these are properly designed carry cases where people with diabetes can keep their equipment at home or abroad making the chore of looking after your diabetes a little bit easier.

Dawn Jackson, Director of Marketing at Diabetes UK said, “I’m delighted that Desang Ltd have decided to donate money to Diabetes UK. Not only will it be vital in helping to fund diabetes research and projects but it will also help us to raise our profile with the people we represent.”

With National Diabetes Awareness Week taking place June 10-16 this year, sales of kitbags could raise considerable funds for the charity.

Feedback has shown the kitbags to be very popular for travel in particular. New models are available in luxury leather and microfibre.

Please note that KITBAG PHOTOGRAPHY IS AVAILABLE as are local contacts with diabetes in your area are available to get local stories and quotes from Desang’s database of customers – please ask us about how to access them!*

See below for;
• More information on Desang Ltd
• More information on Diabetes UK and National Diabetes Awareness Week
• More information on World Diabetes Day
• Diabetes statistics (worldwide)
• Diabetes for Editors


For more information, contact Sue Marshall: 01273-389193 or 07989-562999
sue.marshall@desang.net www.desang.net


1. MORE INFORMATION ON DESANG Ltd
Sue Marshall, founder of Desang Ltd. says, "I was diagnosed with type 1 (insulin dependent) diabetes in 1972, when I was five years old. As I had to carry around various bits and bobs to help control my diabetes, I wanted something practical but professional to house it all in, and hence I designed two carry cases – or kitbags – and haven’t looked back. I’ve been a member of Diabetes UK most of my life, and wanted to be able to help raise awareness and support funding, so I approached the charity to support their work and raise funds via each kitbag sale.”

Some people are buying a kitbag to organise themselves. Others, to organise a partner or a child and some are buying both models. Many find them very useful for holidays or business travel. Having a professional looking bag not only makes going through customs less of a hassle, but it also fits in with a working lifestyle.

The company was set up in 2004 by Sue Marshall, who has had insulin dependent diabetes since 1972. She designed the product, sourced the manufacturer and the funding. Since the website was launched, the kitbags now sell worldwide in increasing quantities and word of mouth is spreading.

Desang kitbags come in two models. The Classic model contains everything required to monitor and administer type 1 diabetes, or type 2 diabetes treated by insulin. The Slim model is ideal for those who only use one insulin during the day.

For more information, contact Sue Marshall: 01273-389193 or 07989-562999
sue.marshall@desang.net www.desang.net

*Contact us to let us know which area you are interested in and we will make contact with our customers to see if it’s OK to pass you their details.

2. MORE INFORMATION ON DIABETES UK
Diabetes UK Central Office, Macleod House, 10 Parkway, London NW1 7AA
Tel 020 7424 1000. http://www.diabetes.org.uk/Get_involved/Diabetes_Week_2007/
Walk in the Park 2007: There are 101 wonderful walks taking place throughout the UK this summer to raise money and awareness for Diabetes UK. For full details of the sponsored walks, with online registration forms can be found on their website at www.diabetes.org.uk or contact the Community Fundraising team by email at community@diabetes.org.uk.
Diabetes UK Careline: For further information and support on any aspect of managing diabetes (eg medication, diet, exercise, employment, driving, etc), then please contact a careline counselor on 0845 120 2960, Monday – Friday between 9am and 5pm. Recorded information on diabetes-related topics is also available on this number 24 hours a day.

3. MORE INFORMATION ON WORLD DIABETES DAY
In December 2006, the General Assembly of the United Nations passed a landmark Resolution recognizing diabetes as a chronic, debilitating and costly disease. The Resolution designates World Diabetes Day as a United Nations Day to be observed every year starting on 14 November 2007.

The campaign for a UN Resolution on diabetes, led by the International Diabetes Federation, brought together the largest ever diabetes coalition, including IDF member associations, the majority of the world’s scientific and professional diabetes societies, many charitable foundations and service organizations, as well as industry.

In many parts of the world, insulin, the main life-saving medication that children with diabetes need to survive, is not available (or is available but remains inaccessible for reasons of economy, geography or constraints on supply). As a consequence, many children die of diabetes, particularly in low and middle-income countries. Those closest to the child – family, school staff, family doctor – may not be aware of the ominous signs. World Diabetes Day 2007 sets out to challenge this and firmly establish the message that ‘no child should die of diabetes’.

Diabetes is one of the most common chronic diseases of childhood. It can strike children at any age, including pre-school children and even toddlers. Yet diabetes in children is often diagnosed late, when the child has diabetic ketoacidosis (DKA), or it is misdiagnosed completely.

www.worlddiabetesday.org

4. Global Diabetes Stats**

• Worldwide, 240 million people have diabetes, projected to rise to 333 million by 2025.

• Six people die because of diabetes every minute and the burden of late diabetic complications is huge.

• The cost of diabetes is 130 billion euros in Europe alone: the single most costly diagnosis consuming 10-15% of healthcare budgets and rising rapidly.

• The International Diabetes Federation (Facts and Figures, 2004) says that diabetic retinopathy is the leading cause of vision loss in adults of working age (20 to 65) in industrialised countries.

• It is estimated that 2.5 million people worldwide are affected by it and 74% of people who have diabetes for 10 years or more will develop some form.

• With more than 240 million people worldwide living with diabetes today, within 20 years, this number is expected to grow to 380 million. Children are not spared from this global epidemic, with its debilitating and life-threatening complications.

• Type 1 diabetes is growing by 3% per year in children and adolescents, and at an alarming 5% per year among pre-school children. It is estimated that 70,000 children under 15 develop type 1 diabetes each year (almost 200 children a day). Of the estimated 440,000 cases of type 1 diabetes in children worldwide, more than a quarter live in South-East Asia, and more than a fifth in Europe.

• Type 2 diabetes was once seen as a disease of adults. Today, this type of diabetes is growing at alarming rates in children and adolescents. In the US, it is estimated that type 2 diabetes represents between 8 and 45% of new-onset diabetes cases in children depending on geographic location. Over a 20-year period, type 2 diabetes has doubled in children in Japan, so that it is now more common than type 1. In native and aboriginal children in North America and Australia, the prevalence rate of type 2 diabetes ranges from 1.3% to 5.3%.

**Source: World Heath Organisation 2007

Diabetes for editors

1. Diabetes is a "chronic" condition
2. Diabetes can be managed
3. Diabetes is on the rise


1. Diabetes is a "chronic" condition
The following information was taken from the website of the Long-term Medical Conditions Alliance (LMCA), based in the UK. February 2004.
LMCA is the umbrella body for national voluntary organisations working to meet the needs of people with long-term health conditions. LMCA's vision is of a society in which people with long-term health conditions have control over their lives and can live them to the full.
The proportion of people living with long-term medical conditions is rising, with one in three people in the UK suffering from a chronic illness or disability. As the population continues to age, and the number of older people grows, the incidence of people living with one or more long standing conditions will also increase. In the US, it is estimated that people aged 60 and over, have on average 2.2 chronic conditions, with long-term disease responsible for almost 70% of health care expenditure.
Definition of chronic disease: The US Centres for Disease Control and Prevention have defined chronic disease as "illnesses that are prolonged, do not resolve spontaneously and are rarely cured completely".
The Long-Term Medical Conditions Alliance (LMCA) believes that any explanation must additionally encompass an appreciation of the effect that long-term conditions have on people's emotional and social well-being; and the opportunities available to improve a person's quality of life, even when there is no cure for a particular condition.
One of the aims of LMCA is to sustain and further develop high quality self-management programmes for people living with long-term conditions.
This information shows that self-administration is a vital part of good health, physically, mentally and emotionally. A kitbag which has all the management tools in one place, is a great asset for those living with diabetes as a long-term condition.

2. Diabetes can be managed
The following information was taken from Diabetes UK on February 2004.
Although diabetes cannot be cured, it can be treated very successfully. Knowing why people with diabetes develop high blood glucose levels will help to you understand how some of the treatments work.
Blood glucose levels
When sugar and starchy foods have been digested, they turn into glucose. If somebody has diabetes, the glucose in their body is not turned into energy, either because there is not enough insulin in their body, or because the insulin that the body produces is not working properly. This causes the liver to make more glucose than usual but the body still cannot turn the glucose into energy. The body then breaks down its stores of fat and protein to try to release more glucose but still this glucose cannot be turned into energy. This is why people with untreated diabetes often feel tired and lose weight. The unused glucose passes into the urine, which is why people with untreated diabetes pass large amounts of urine and are extremely thirsty.
Type 1 diabetes is treated by injections of insulin and a healthy diet. Type 2 diabetes is treated by a healthy diet or by a combination of a healthy diet and tablets. Sometimes people with Type 2 diabetes also have insulin injections, although they are not totally 'dependent' on the insulin.
Treatments for Type 1 diabetes
People with Type 1 diabetes need injections of insulin for the rest of their lives and also need to eat a healthy diet that contains the right balance of foods. Insulin cannot be taken by mouth because it is destroyed by the digestive juices in the stomach. People with this type of diabetes commonly take either two or four injections of insulin each day.
If you or someone close to you needs insulin injections, your doctor or diabetes nurse will talk to you, show you how to do them and give you support and help. They will also show you how you can do a simple blood or urine test at home to measure your glucose levels. This will enable you to adjust your insulin and diet according to your daily routine. Your doctor or diabetes nurse will advise you what to do if your glucose level is too low.
If you have Type 1 diabetes, your insulin injections are vital to keep you alive and you must have them every day.
Treatments for Type 2 diabetes
People with Type 2 diabetes need to eat a healthy diet that contains the right balance of foods. If your doctor or diabetes nurse finds that this alone is not enough to keep your blood glucose levels normal, you may also need to take tablets.
This information shows that diabetics need to carry around blood testing equipment and injections in order to self-diagnose their blood sugar levels and self-administer insulin injections. Kitbags which have all the management tools in one place, are an asset for those living with diabetes.
3. Diabetes is on the rise

The following are various stats and facts from global websites and institutions.

• Industry analysts describe diabetes as an epidemic for this millennium.
• Approximately 2.3% of the world's population has from some form of diabetes, growing by 4-5% per annum.
• It's estimated that the incidence of diabetes is 140 million worldwide.
• This figure is rapidly increasing and estimates are that it will reach at least 180 million within 20 years.
• The incidence of diabetes is higher in developed and developing countries.
• The highest incidence of the condition is in northern Europe, the USA and Canada.
• Insulin dependent diabetics require several daily blood tests and injections and therefore are required to carry equipment with them at all times.
• In the UK alone there are approximately 1.4 million people with diabetes (2.3% of UK population; 1 in 40).
• Of the total, one fifth (20%) have Type 1 (Insulin dependent) diabetes (approx 1 in 200).
• Type 2 diabetes, which is also on the increase, is increasingly being treated with insulin, so those diabetics also need to carry around blood test machines and pens.



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