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But only 13 percent of Britons intend to cut down on air travel

London, June 5th, 2007 – The first annual World Environment Review poll conducted in 14 countries and powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.), reveals that Britons want the Government to take strong action against climate change. It also shows that people could do more to reduce their personal carbon emissions, and that Britons are not convinced that nuclear power is the right option for the future.

This is the first major survey of international public opinion on climate change since the release of the latest IPCC report *.

The survey revealed that Britons believe climate change is happening. Eighty-one percent are concerned about climate change, 72 percent believe the seasons are not arriving at the same time of year any more, and eight out of 10 people are worried about the impact that climate change will have on Britain’s children. 79 percent also believe the Government should do more to combat climate change.

When it comes to making change in their personal lives, Britons could do better. Less than a fifth (18 percent) of Britons claim to have cut back on air travel in the last year. Even fewer (13 percent) say they would be willing to cut back on air travel in the future. By contrast, 46 percent thought the Government should impose a carbon tax on all domestic and international flights.

Only 17 percent of Britons saved energy by washing clothes in cold water. By contrast, 80 percent of Australians and 64 percent of Indians undertook this action. Only 11 percent of Britons have installed water-saving showerheads that save energy on water heating, compared to 56 percent of Australians.

On a more positive note, 80 percent of Britons claim they have installed some energy-efficient light bulbs, and 89 percent switch the lights off when leaving the room. Seventy-five percent hang clothes on the line instead of using a dryer, and 68 percent turn down the thermostat.

“Switching off lights and changing light bulbs does make a real difference, but the poll shows that Britons are not doing enough when it comes to reducing their personal carbon emissions,” explains Jon Dee, the leading Australian environmentalist who wrote and initiated the poll. “Whilst there is serious public concern about climate change, it appears that most Britons are simply waiting for the British Government to take the lead.”

Other key research findings include:

• 79 percent of Britons polled think that the Government should enforce minimum energy efficiency standards on major white goods appliances.

• 61 percent want the Government to put an environment tax on 4WD cars.

• Three-quarters of Britons want the Government to raise fuel efficiency standards for cars and light trucks, and 78 percent think the Government should do more to increase the sales of hybrid cars.

• 85 percent want the Government to do more to increase the use of public transport.

• Britons felt that the Government should make it easier for them to buy the following: renewable energy (78 percent), energy-efficient products (74 percent), solar panels (69 percent), hybrid cars (61 percent) and carbon offsets (41 percent).

Whilst 45 percent of Britons are concerned about being over-dependent on natural gas piped in from Russia, only 24 percent believe the Government should do more to increase the use of nuclear fuel. This was the lowest score of alternative energy sources with geothermal, hydro, tidal, wind and solar power all scoring higher. Concerns about energy security are not leading UK citizens to embrace nuclear power – their major alternative energy preference lay with solar and wind (78 percent and 77 percent respectively).

When it comes to trusting the leaders of the UK Government on environmental issues, the most surprising revelation is that most Britons (57 percent) don’t know who to trust, Only 7 percent trust the UK’s Prime Minister in waiting, Gordon Brown. Whilst Tony Blair scores slightly more at 11 percent, leader of the opposition David Cameron is the most trusted politician, although he only scores 15 percent.

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Jon Dee is available for interview in London via +61 414 971 900

*The Intergovernmental Panel on Climate Change (IPCC) Poll, May 5th, 2007

Note to editors:

Today is World Environment Day. An event to discuss the findings of the 2007 World Environment Review poll will be held at 6:30 pm today June 5th in the House of Lords (Moses Room). Attendees will include the poll’s initiator Jon Dee and Lord Jay of Ewelme. For more information: or +44 (0)20 8322 1922.

To download more information about the annual World Environment Review, please go to

About the annual World Environment Review

The 2007 Annual World Environment Review was initiated by Jon Dee and conducted in May 2007 using GMI’s online data collection platform and global consumer panels. A 200-1,000 representative sample based on age, gender, and where applicable, geographical region, race and ethnicity, was collected in each of 14 countries, including Australia, Brazil, China, Denmark, France, Germany, India, Italy, Netherlands, Norway, South Africa, Sweden, the UK and the USA. For further information about the annual World Environment Review methodology, please contact GMI (Global Market Insite, Inc.) at

About Jon Dee

Internationally, Jon Dee is best known as the founder of ‘World Environment News’ – the leading news service of its kind. Established 11 years ago, it is now read by millions of people every year at the rate of one million pages a week. In Australia, Jon is best known as the Founder and Chairman of Planet Ark – a not-for-profit organisation he started with close friend and former Wimbledon tennis champion Pat Cash back in June 1991. He personally lobbied Australia’s Environment Minister to introduce a three-year phase-out of incandescent light bulbs, and obtained industry support for this move. The result was a world first – the Australian Government announced plans to phase out and ban incandescent bulbs in favour of energy-saving globes.

About GMI

GMI (Global Market Insite, Inc.) is the only provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world’s largest, highly profiled, double opted-in managed panels, providing reach to six million consumers in 200+ countries. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2006, the company ranked #93 in Inc. Magazine’s Inc. 500.

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